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005 | 20221101191159.0 | ||
008 | 060620s2006 nz a b 100 0 eng d | ||
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_a1877165050 _qpbk.) |
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020 |
_a9781877165054 _qpbk.) |
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035 | _a(ATU)b11151316 | ||
035 | _a(OCoLC)156754104 | ||
037 | _bbwooliscroft@business.otago.ac.nz | ||
040 |
_aNZNB _beng _erda _cNZNB _dATU |
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082 | 0 | 4 |
_a658.8 _222 |
111 | 2 |
_aMacromarketing Seminar _n(31st : _d2006 : _cQueenstown, N.Z.) |
|
245 | 1 | 0 |
_aMacromarketing 2006 Seminar proceedings : _bmacromarketing the future of marketing? : June 6-June 8, 2006, Queenstown, New Zealand / _c[edited by] Merrilyn Layton, Roger Layton and Ben Wooliscroft. |
246 | 1 |
_iAt head of title: _aMacromarketing 06 |
|
246 | 3 | _aMacromarketing two thousand and six Seminar proceedings | |
246 | 3 | _aMacromarketing two thousand six Seminar proceedings | |
246 | 1 | 4 | _aMacromarketing the future of marketing? |
264 | 1 |
_aDunedin, N.Z. : _bMarketing Department, University of Otago, _c2006. |
|
300 |
_axiv, 725 pages : _billustrations ; _c30 cm |
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336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references. | ||
505 | 0 | _aI. Systems. 1. The macromarketing mosaic / Robert W. Nason. 2. What are marketing systems / Roger A. Layton. 3. Beyond the service encounter / Robert Mittelstaedt & John Mittelstaedt. 4. Reconciling marketing and society / Richard J. Varey & Djavlon Kadirov -- II. Economic development. 5. Developments in Southeast Asia's transition economies / Clifford J. Shultz, II. 6. Myanmar : wealth and welfare / Anthony Pecotich, May Lwin & Vicki Thein. 7. Subjective quality of life and Vietnam / Clifford J. Shultz, II, M. Daniel Westbrook & Nguyen Dinh Tho. 8. Cambodia on the brink / Clifford J. Shultz, II & Don R. Rahtz. 9. Terms of global business engagement / Vicki Thein -- III. Modelling. 10. A role for systems dynamics modeling in macromarketing / Steven Arquitt & T. Bettina Cornwell. 11. Tourism development in Kenya / L. Wakiuru Wamwara-Mbugua & Edward Mbugua Kamau. 12. Computational dynamic market modelling / Kevin E. Voges & Nigel K. Ll. Pope. 13. Vickers' appreciative system / Richard J. Varey & David Ballantyne -- IV. Consumer vulnerability. 14. M-technology, consumption and gambling / Josephine Previte, Judy Drennan & Gillian Sullivan Mort. 15. Materialism as a predictor / Mateus Canniatti Ponchio. Francisco Aranha. 16. Marketing's role in coping with vulnerability / Stacey Menzel Baker, Terri L. Rittenburg & David M. Hunt -- V. Economic development. 17. Buyers' marketing in an electronic environment / Jonathan Hu. 18. Satisfaction with Malaysian service providers / Aliah Hanim M. Salleh, Maisarah Ahmad & Che Aniza Che Wel. 19. Place attributes and business customer satisfaction / Tho D. Nguyen, Trang T.M. Nguyen & Nigel J. Barrett -- VI. Consumer vulnerability. 20. Ethics in target market selection revisited / Terri L. Rittenburg, Sean R. Valentine & Madhavan Parthasarathy. 21. The globalisation of shape / Steven Ward & Patrick Ho. 22. Integrating social marketing and regulation / Brendan Gray, Janet Hoek & Christie McCarthy. 23. Wither Queenstown / Juergen Gnoth -- VII. Quality of life. 24. International wellbeing index / Alexandra Ganglmair-Wooliscroft / Rob Lawson. 25. Community banks and QOL / Rhett H. Walker ... [et al.]. 26. Marketplace adaptiveness and social capital / Sanford Grossbart & Susie Pryor. 27. Lifestyles as a macro construct? / Rob Lawson -- VIII. Food. 28. The obesity epidemic / Sylvain Charlebois, Robert D. Tamilia & JoAnne Labrecque. 29. Political economy of misleading food marketing / William H. Redmond. 30. From pitchfork to table fork / Raymond Marquardt & Tom Gillpatrick. 31. Value delivery in agri-food marketing systems / Andrea Insch -- IX. Environment and social responsibility. 32. 100% Pure New Zealand / Richard J. Varey. 33. A measure of societal marketing orientation / Steven Ward & Aleksandra Lewandowska. 34. Macromarketing and CSR / Tim Breitbarth & Phil Harris. 35. Corporate environmental citizenship / Andrea Insch -- X. Consumption, markets and culture. 36. Consumption and motherhood / Andrea Davis ... [et al.]. 37. My special possessions that I don't own / Michael Fay. 38. Grief encounters : dealing with bereaved consumers / Stephanie O'Donohoe & Darach Turley -- XI. Systems. 39. Social network analysis of journals / Daniela Rosenstreich & Ben Wooliscroft. 40. Marketing as hegemony / Robert Aitken & Ben Wooliscroft. 41. SDL and society / Phil Osborne & John Williams. 42. National development initiatives / Maxwell Briggs -- XII. Culture. 43. Influence on JMM / Anthony Pecotich & Ben Wooliscroft. 44. Mao to Maccas / Andrew Terry & Zhiqiong June Wang. 45. How culture impacts on search behaviour / Inja Anh & Roger A. Layton. 46. Cultural values in health care / Wei Fuxiang, Pia Polsa & Pei Shuyuan -- XIII. Religion. 47. Religion and marketing / Jeaney Yip. 48. Islamic banking / Kenneth Beng Yap & Anthony Pecotich. 49. Modesty in consumption : the impact of Islam / Aisha Wood Boulanouar & Sarah Todd. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aMarketing _vCongresses _9644012 |
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700 | 1 |
_aLayton, Merrilyn Fay, _eeditor. |
|
700 | 1 |
_aLayton, Roger A., _eeditor. _9230554 |
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700 | 1 |
_aWooliscroft, Ben, _eeditor. _91058194 |
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710 | 2 |
_aUniversity of Otago. _bDepartment of Marketing. _9278118 |
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907 |
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