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_aHD69.B7 _bK447 2002 |
| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor. _9417016 |
|
| 245 | 1 | 0 |
_aBranding and brand equity / _cKevin Lane Keller. |
| 246 | 3 | 0 | _aBrand equity |
| 264 | 1 |
_aCambridge, Mass. : _bMarketing Science Institute, _c[2002] |
|
| 264 | 4 | _c©2002 | |
| 300 |
_axviii, 86 pages ; _c23 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 1 | _aRelevant knowledge series | |
| 504 | _aIncludes bibliographical references (pages 59-78). | ||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aBranding (Marketing) _9332183 |
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_aBrand name products _9314783 |
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_aRelevant knowledge series. _91058614 |
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_a.b11129943 _b30-05-18 _c27-10-15 |
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