000 03736cam a22004214i 4500
005 20221101190202.0
008 060619s2007 at a b 001 0 eng d
010 _a 2005938576
011 _aBIB MATCHES WORLDCAT
020 _a0495091596
020 _a9780495091592
035 _a(ATU)b11122560
035 _a(OCoLC)85833010
040 _aDLC
_beng
_erda
_cDLC
_dBAKER
_dBTCTA
_dYDXCP
_dW2U
_dATU
050 0 0 _aBF637.P4
_bL36 2007
082 0 0 _a303.342
_221
100 1 _aLarson, Charles U.,
_eauthor.
_91032399
245 1 0 _aPersuasion :
_breception and responsibility /
_cCharles U. Larson.
250 _aEleventh edition.
264 1 _aAustralia ;
_aBelmont, CA :
_bThomson/Wadsworth,
_c[2007]
264 4 _c©2007
300 _axvi, 368 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 345-359) and index.
505 0 _aPersuasion in today's changing world -- Perspectives on ethics in persuasion -- Traditional and humanistic approaches to persuasion -- Social scientific approaches to persuasion -- The making, use, and misuse of symbols -- Tools for analyzing language and other persuasive symbols -- Psychological or process premises : the tools of motivation and emotion -- Content or logical premises in persuasion -- Cultural premises in persuasion -- Nonverbal messages in persuasion -- The persuasive campaign or movement -- Becoming a persuader -- Modern media and persuasion -- The use of persuasive premises in advertising and IMC -- --
505 0 0 _gPart I.
_tTheoretical Premises --
_g1.
_tPersuasion in Today's Changing World --
_g2.
_tPerspectives on Ethics in Persuasion --
_g3.
_tTraditional and Humanistic Approaches to Persuasion --
_g4.
_tSocial Scientific Approaches to Persuasion --
_g5.
_tThe Making, Use, and Misuse of Symbols --
_g6.
_tTools for Analyzing Language and Other Persuasive Symbols --
_gPart II.
_tIdentifying Persuasive First Premises --
_g7.
_tPsychological Process Premises: The Tools of Motivation and Emotion --
_g8.
_tContent or Logical Premises in Persuasion --
_g9.
_tCultural Premises in Persuasion --
_g10.
_tNonverbal Messages in Persuasion --
_gPart III.
_tApplications of Persuasive Premises --
_g11.
_tThe Persuasive Campaign or Movement --
_g12.
_tBecoming a Persuader --
_g13.
_tModern Media and Persuasion --
_g14.
_tThe Use of Persuasive Premises in Advertising and IMC.
520 _a"PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion."--Publisher description.
588 _aMachine converted from AACR2 source record.
650 0 _aPersuasion (Psychology)
_9322125
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/enhancements/fy1104/2005938576-b.html
907 _a.b11122560
_b10-06-19
_c27-10-15
942 _cB
945 _a303.342 LAR
_g1
_iA398264B
_j0
_lcmain
_o-
_p$109.74
_q-
_r-
_s-
_t0
_u25
_v0
_w0
_x2
_y.i12423798
_z29-10-15
945 _a303.342 LAR
_g1
_iA430211B
_j0
_lcmain
_o-
_p$0.00
_q-
_r-
_s-
_t0
_u13
_v2
_w0
_x2
_y.i12569136
_z29-10-15
998 _a(2)b
_a(2)c
_b20-03-18
_cm
_da
_feng
_gat
_h0
999 _c1167921
_d1167921