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008			060418s2004 nyua b 001 0 eng d
010			_a 2004044498
011			_aBIB MATCHES WORLDCAT
020			_a0231125348 (cloth : alk. paper)
035			_a(ATU)b11121592
035			_a(DLC) 2004044498
035			_a(OCoLC)54503879
040			_aDLC _beng _erda _cATU
042			_apcc
043			_an-us---
050	0	0	_aGV706.5 _b.J39 2004
082	0	0	_a796.357/097309045 _222
100	1		_aJay, Kathryn, _eauthor _91058471
245	1	0	_aMore than just a game : _bsports in American life since 1945 / _cKathryn Jay.
264		1	_aNew York : _bColumbia University Press, _c[2004]
264		4	_c©2004
300			_ax, 287 pages, 16 pages of plates : _billustrations ; _c23 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	1		_aColumbia histories of modern American life
504			_aIncludes bibliographical references (pages 243-267) and index.
505	0		_aSports, the American way -- An athletic cold war -- A brave new world -- Making sense of the sixties -- Walking the picket line and fighting for rights -- Competing on the open market -- High-priced heroes go global.
520			_aEvery aspect of the sporting world has exploded in the years since 1945. Player salaries, the cost of fielding a team, the hype surrounding games, the number of cameras on the sidelines, the corporate sponsorships, the level of drug use, the number of women and African Americans participating, the global reach of games: all of these have contributed to a shift in the way Americans perceive the meaning of sports. More Than Just a Game traces these complex developments over the past sixty years. This book examines major sports, both professional and intercollegiate, from baseball, football, and basketball to golf, tennis, stock car racing, and extreme sports. It also covers the politics and social ramifications of the Olympic games and the growing appetite for recreational sports. How did the National Basketball Association go from a podunk regional league to an international powerhouse? How does Lance Armstrong's career illustrate some of the major trends in sports in the last twenty years? Why did the 1973 tennis "Battle of the Sexes" between Billie Jean King and Bobby Riggs matter? In answering these questions, Kathryn Jay shows how sports have helped shape racial, gender, national, and class identities. She also shows how athletes have been packaged as consumer products to be bought and sold. Nevertheless, transcendent moments occur regularly, and this book is replete with them. More Than Just a Game argues that the need to win has created a fascinating duality. On the one hand, Americans celebrate athletes as national heroes and believe sports encourage good citizenship and morality. On the other hand, the problems created by such a powerful emphasis on winning-cheating scandals, drug use, violent behavior, and an emphasis on financial gain-have been bemoaned as representing the decline of the nation itself. In the United States, sports have rarely been just fun and games.
650		0	_aSports _xSocial aspects _zUnited States _xHistory _y20th century.
650		0	_aSports _xSocial aspects _zUnited States _9792979
830		0	_aColumbia histories of modern American life. _91058472
907			_a.b11121592 _b03-10-17 _c27-10-15
942			_cB
945			_a796.3570973 JAY _g1 _iA405677B _j0 _lnmain _o- _p$30.41 _q- _r- _s- _t0 _u7 _v0 _w0 _x0 _y.i12431709 _z29-10-15
998			_ab _an _b06-04-16 _cm _da _feng _gnyu _h0
999			_c1167848 _d1167848