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_qpbk. (alk. paper)
035 _a(ATU)b11117333
035 _a(DLC) 2004005492
035 _a(OCoLC)54686271
040 _aDLC
_beng
_erda
_dATU
042 _apcc
043 _an-us---
050 0 0 _aJF2112.A4
_bL54 2004
082 0 0 _a324.730973
_222
245 0 0 _aLights, camera, campaign! :
_bmedia, politics, and political advertising /
_cedited by David A. Schultz.
264 1 _aNew York :
_bP. Lang,
_c2004.
300 _axvii, 322 pages :
_billustrations ;
_c23 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aPopular politics & governance in America,
_x1529-241X ;
_vv. 11
504 _aIncludes bibliographical references and index.
505 0 0 _tIntroduction : selling candidates and soap /
_rDavid A. Schultz --
_g1.
_tCreating effective political ads /
_rArthur Sanders --
_g2.
_tDeveloping "paid media" strategies : media consultants and political advertising /
_rStephen K. Medvic --
_g3.
_tTwo cheers for negative ads /
_rChristopher J. Dolan --
_g4.
_tCan a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout /
_rGeoffrey D. Peterson --
_g5.
_tPackaging the governor : television advertising in the 2000 elections /
_rChristopher A. Cooper and H. Gibbs Knotts --
_g6.
_tMessage tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign /
_rBrendan J. Doherty and Melissa Cully Anderson --
_g7.
_tThe perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota /
_rAmy E. Jasperson --
_g8.
_tBowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina /
_rTimothy Vercellotti --
_g9.
_tFrom saxophones to Schwarzenegger : entertainment politics on late-night television /
_rDavid A. Schultz --
_g10.
_tLights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall /
_rDavid L. Schecter --
_g11.
_tPolitical advertising in Canada /
_rPaul Nesbitt-Larking and Jonathan Rose --
_g12.
_tMoving voters in the 2000 presidential campaign : local visits, local media /
_rDavid C. King and David Morehouse.
520 1 _a"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising, Political
_zUnited States
_9593126
650 0 _aTelevision in politics
_zUnited States
_9371731
650 0 _aPolitical campaigns
_zUnited States
_9373681
700 1 _aSchultz, David A.
_q(David Andrew),
_d1958-
_eeditor.
_9253455
830 0 _aPopular politics & governance in America ;
_vv. 11.
_91058301
907 _a.b11117333
_b03-10-17
_c27-10-15
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