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_aDLC _beng _erda _dATU |
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_aJF2112.A4 _bL54 2004 |
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_a324.730973 _222 |
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_aLights, camera, campaign! : _bmedia, politics, and political advertising / _cedited by David A. Schultz. |
264 | 1 |
_aNew York : _bP. Lang, _c2004. |
|
300 |
_axvii, 322 pages : _billustrations ; _c23 cm. |
||
336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 |
_aPopular politics & governance in America, _x1529-241X ; _vv. 11 |
|
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_tIntroduction : selling candidates and soap / _rDavid A. Schultz -- _g1. _tCreating effective political ads / _rArthur Sanders -- _g2. _tDeveloping "paid media" strategies : media consultants and political advertising / _rStephen K. Medvic -- _g3. _tTwo cheers for negative ads / _rChristopher J. Dolan -- _g4. _tCan a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / _rGeoffrey D. Peterson -- _g5. _tPackaging the governor : television advertising in the 2000 elections / _rChristopher A. Cooper and H. Gibbs Knotts -- _g6. _tMessage tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / _rBrendan J. Doherty and Melissa Cully Anderson -- _g7. _tThe perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / _rAmy E. Jasperson -- _g8. _tBowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / _rTimothy Vercellotti -- _g9. _tFrom saxophones to Schwarzenegger : entertainment politics on late-night television / _rDavid A. Schultz -- _g10. _tLights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / _rDavid L. Schecter -- _g11. _tPolitical advertising in Canada / _rPaul Nesbitt-Larking and Jonathan Rose -- _g12. _tMoving voters in the 2000 presidential campaign : local visits, local media / _rDavid C. King and David Morehouse. |
520 | 1 | _a"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
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_aAdvertising, Political _zUnited States _9593126 |
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_aTelevision in politics _zUnited States _9371731 |
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_aPolitical campaigns _zUnited States _9373681 |
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700 | 1 |
_aSchultz, David A. _q(David Andrew), _d1958- _eeditor. _9253455 |
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830 | 0 |
_aPopular politics & governance in America ; _vv. 11. _91058301 |
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