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011 _aBIB MATCHES WORLDCAT
020 _a9629962640
_qpbk.
020 _a9789629962647
_qpbk.
035 _a(ATU)b1111499x
035 _a(OCoLC)65439254
040 _aOCoLC
_beng
_erda
_dATU
043 _aa-cc-hk
050 4 _aHF5813.H6
_bA38 2006
082 0 _a659.1095125
_222
245 0 0 _aAdvertising and Hong Kong society /
_cedited by Kara Chan.
264 1 _a[Hong Kong] :
_bChinese University Press,
_c2006.
300 _axii, 233 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _g1.
_tSocial communication and advertising indicators /
_rFanny Fong-yee Chan, Kara Chan and Joseph Man Chan --
_g2.
_tOverview of Hong Kong advertising /
_rErnest F. Martin, Jr. and Chris Fei Shen --
_g3.
_tPolitical ideology in Hong Kong's public service announcements /
_rWendy Siuyi Wong --
_g4.
_tCriticism and public opinion of advertising /
_rKara Chan --
_g5.
_tOffensive advertising /
_rGerard Prendergast and Benny Ho --
_g6.
_tAdvertising regulation and ethical issues /
_rChao-wai Wong and Susanna Wai-yee Kwok --
_g7.
_tThe symbolic meaning of advertising /
_rKatherine T. Frith and Jessie Xinyan Ho --
_g8.
_tAdvertising and consumer culture /
_rSusanna Wai-yee Kwok --
_g9.
_tGender and advertising : the promotional culture of whitening and slimming /
_rAnthony Fung --
_g10.
_tAdvertising and children /
_rKara Chan --
_g11.
_tAdvertising and adolescents /
_rKara Chan.
520 1 _a"Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus - with examples, issues, regulations, and applications interlaced throughout - the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region." "Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising
_xSocial aspects
_zChina
_zHong Kong
_9679971
700 1 _aChan, Kara K. W.,
_eeditor.
_9258520
907 _a.b1111499x
_b03-10-17
_c27-10-15
998 _ab
_ac
_b06-04-16
_cm
_da
_feng
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_h0
945 _a659.1095125 ADV
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