000 | 02550cam a22004094i 4500 | ||
---|---|---|---|
005 | 20221101185855.0 | ||
008 | 060313s2006 gw a b 000 0 eng d | ||
010 | _a 2005936735 | ||
011 | _aChanged OCLC from 63196995 to 66392033 | ||
020 |
_a354029029X _qhardcover (alk. paper) |
||
020 |
_a9783540290292 _qhardcover (alk. paper) |
||
035 | _a(ATU)b11114915 | ||
035 | _a(DLC) 2005936735 | ||
035 | _a(OCoLC)66392033 | ||
040 |
_aDLC _beng _erda _dATU |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.2 _b.P65 2006 |
082 | 0 | 0 |
_a658.8302855754 _222 |
100 | 1 |
_aPostoaca, Andrei, _eauthor. _91058195 |
|
245 | 1 | 4 |
_aThe anonymous elect : _bmarket research though online access panels / _cAndrei Postoaca. |
264 | 1 |
_aBerlin ; _aNew York, NY : _bSpringer, _c[2006] |
|
264 | 4 | _c©2006 | |
300 |
_ax, 157 pages : _billustrations ; _c24 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references (pages 129-131). | ||
505 | 0 | 0 |
_gCh. 1. _tTo panel or not to panel - what is and what is not an online access panel -- _gCh. 2. _tBottling communication : the rhetoric of online interviewing -- _gCh. 3. _tLaunching the bottle : the rhetoric of the online researcher -- _gCh. 4. _tFinding the bottle : the rhetoric of the online panellist -- _gApp. 1. _tPanellist satisfaction survey -- _gApp. 2. _tAccess panels quality checklist -- _gApp. 3. _tChecklist of procedures -- _gApp. 4. _tEFAMRO - international quality standards for access panels (QSAP). |
520 | 1 | _a"The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies?"--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aMarketing research _xComputer network resources _9768445 |
|
650 | 0 |
_aOnline databases _9327939 |
|
907 |
_a.b11114915 _b20-03-18 _c27-10-15 |
||
942 | _cB | ||
945 |
_a658.8302855754 POS _g1 _iA404919B _j0 _lcmain _o- _p$81.85 _q- _r- _s- _t0 _u3 _v1 _w0 _x1 _y.i12405255 _z29-10-15 |
||
998 |
_ab _ac _b20-03-18 _cm _da _feng _ggw _h4 |
||
999 |
_c1167339 _d1167339 |