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008 060313s2006 gw a b 000 0 eng d
010 _a 2005936735
011 _aChanged OCLC from 63196995 to 66392033
020 _a354029029X
_qhardcover (alk. paper)
020 _a9783540290292
_qhardcover (alk. paper)
035 _a(ATU)b11114915
035 _a(DLC) 2005936735
035 _a(OCoLC)66392033
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aHF5415.2
_b.P65 2006
082 0 0 _a658.8302855754
_222
100 1 _aPostoaca, Andrei,
_eauthor.
_91058195
245 1 4 _aThe anonymous elect :
_bmarket research though online access panels /
_cAndrei Postoaca.
264 1 _aBerlin ;
_aNew York, NY :
_bSpringer,
_c[2006]
264 4 _c©2006
300 _ax, 157 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 129-131).
505 0 0 _gCh. 1.
_tTo panel or not to panel - what is and what is not an online access panel --
_gCh. 2.
_tBottling communication : the rhetoric of online interviewing --
_gCh. 3.
_tLaunching the bottle : the rhetoric of the online researcher --
_gCh. 4.
_tFinding the bottle : the rhetoric of the online panellist --
_gApp. 1.
_tPanellist satisfaction survey --
_gApp. 2.
_tAccess panels quality checklist --
_gApp. 3.
_tChecklist of procedures --
_gApp. 4.
_tEFAMRO - international quality standards for access panels (QSAP).
520 1 _a"The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies?"--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aMarketing research
_xComputer network resources
_9768445
650 0 _aOnline databases
_9327939
907 _a.b11114915
_b20-03-18
_c27-10-15
942 _cB
945 _a658.8302855754 POS
_g1
_iA404919B
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_y.i12405255
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998 _ab
_ac
_b20-03-18
_cm
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999 _c1167339
_d1167339