| 000 | 02342pam a22003974i 4500 | ||
|---|---|---|---|
| 005 | 20211103084033.0 | ||
| 008 | 060522s2006 nyua 001 0 eng d | ||
| 010 | _a 2005026430 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a1581154348 _qpbk. |
||
| 020 |
_a9781581154344 _qpbk. |
||
| 035 | _a(ATU)b11112396 | ||
| 035 | _a(DLC) 2005026430 | ||
| 035 | _a(OCoLC)61513077 | ||
| 040 |
_aDLC _beng _erda _dATU |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bH645 2006 |
| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 |
_aHolland, DK., _eauthor. _9243111 |
|
| 245 | 1 | 0 |
_aBranding for nonprofits : _bdeveloping identity with integrity / _cDK Holland. |
| 264 | 1 |
_aNew York : _bAllworth Press, _c[2006] |
|
| 264 | 4 | _c©2006 | |
| 300 |
_axi, 195 pages : _billustrations ; _c23 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | 0 | _aWhat's that branding buzz I hear? And why nonprofits can't afford to ignore it -- Anatomy of a design brief : start to get your nonprofit brand in focus -- It takes a village to raise a brand : the roles and responsibilities of the branding team -- Getting the team ready to birth the brand -- Spotlight on designers : what they do and how they do it -- The design process : taking it in phases -- Finding the sweet spot : arriving at a new brand identity that everyone can embrace -- The devil's in the details : from inspiration to implementation -- The big switcheroo : implementing your new brand -- Storytelling and the brand : a thousand words-- and loads of pictures -- Looking inside the funder's mind : the board, the staff, and branding -- On the evolution of branding : you've come such a long, long way, baby! -- Appendix A. Aish branding guide : "guidelines without the guilt" -- Appendix B. Branding the AIGA -- Appendix C. BAM Graphic Standards Guide -- Appendix D. Governance matters presentation. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aBrand name products. _9314783 |
|
| 650 | 0 |
_aNonprofit organizations _xMarketing _9374059 |
|
| 907 |
_a.b11112396 _b20-03-18 _c27-10-15 |
||
| 998 |
_a(2)b _a(2)c _b20-03-18 _cm _da _feng _gnyu _h0 |
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| 945 |
_a658.827 HOL _g1 _iA397875B _j0 _lcmain _o- _p$38.57 _q- _r- _s- _t0 _u14 _v0 _w0 _x1 _y.i12410536 _z29-10-15 |
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| 942 | _cB | ||
| 999 |
_c1167151 _d1167151 |
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