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_a0415244242 _qalk. paper |
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035 | _a(DLC) 2001049110 | ||
035 | _a(OCoLC)47643122 | ||
040 |
_aDLC _beng _erda _dATU |
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.32 _b.S365 2002 |
082 | 0 | 0 |
_a658.8342 _221 |
100 | 1 |
_aSchroeder, Jonathan E., _d1962- _eauthor. _9426386 |
|
245 | 1 | 0 |
_aVisual consumption / _cJonathan E. Schroeder. |
264 | 1 |
_aLondon ; _aNew York : _bRoutledge, _c2002. |
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300 |
_ax, 193 pages ; _c24 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 | _aRoutledge interpretive marketing research | |
504 | _aIncludes bibliographical references (pages 173-186) and index. | ||
505 | 0 | 0 |
_gPt. 1. _tConsuming representation. _g1. _tIntroduction: a visual approach to consumer research. _g2. _tVisual representation and the market. _g3. _tThrough the lens: reflections on image culture -- _gPt. 2. _tConsumption domains. _g4. _tPhotography as a way of life. _g5. _tE-commerce, architecture, and expression. _g6. _tMarketing identity, consuming difference. _g7. _tThe fetish in contemporary visual culture. _g8. _tConclusion: visual consumption in an attention economy. |
520 | 1 | _a"How do images communicate? How do images circulate in consumer culture? What does the production and consumption of images mean for marketing and society? What can a visual approach bring to consumer research?" "A key characteristic of the twenty-first century economy is "the image." Products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography, and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aConsumers _xResearch _9316001 |
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650 | 0 |
_aVisual communication _9325607 |
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650 | 0 |
_aAdvertising. _9313421 |
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830 | 0 |
_aRoutledge interpretive marketing research series. _9241505 |
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