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020 _a0415244242
_qalk. paper
020 _a9780415244244
_qalk. paper
020 _a0415366259
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020 _a9780415366250
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035 _a(DLC) 2001049110
035 _a(OCoLC)47643122
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aHF5415.32
_b.S365 2002
082 0 0 _a658.8342
_221
100 1 _aSchroeder, Jonathan E.,
_d1962-
_eauthor.
_9426386
245 1 0 _aVisual consumption /
_cJonathan E. Schroeder.
264 1 _aLondon ;
_aNew York :
_bRoutledge,
_c2002.
300 _ax, 193 pages ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aRoutledge interpretive marketing research
504 _aIncludes bibliographical references (pages 173-186) and index.
505 0 0 _gPt. 1.
_tConsuming representation.
_g1.
_tIntroduction: a visual approach to consumer research.
_g2.
_tVisual representation and the market.
_g3.
_tThrough the lens: reflections on image culture --
_gPt. 2.
_tConsumption domains.
_g4.
_tPhotography as a way of life.
_g5.
_tE-commerce, architecture, and expression.
_g6.
_tMarketing identity, consuming difference.
_g7.
_tThe fetish in contemporary visual culture.
_g8.
_tConclusion: visual consumption in an attention economy.
520 1 _a"How do images communicate? How do images circulate in consumer culture? What does the production and consumption of images mean for marketing and society? What can a visual approach bring to consumer research?" "A key characteristic of the twenty-first century economy is "the image." Products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography, and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aConsumers
_xResearch
_9316001
650 0 _aVisual communication
_9325607
650 0 _aAdvertising.
_9313421
830 0 _aRoutledge interpretive marketing research series.
_9241505
907 _a.b11112062
_b15-06-20
_c27-10-15
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