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005 | 20230825144949.0 | ||
008 | 050504s2006 qeaa b 001 0 eng | ||
011 | _aChanged OCLC from 62871234 to 224920562 | ||
020 |
_a0470807180 : _c$89.95 |
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035 | _a(ATU)b11080267 | ||
035 | _a(OCoLC)224920562 | ||
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_aABN _dLIU |
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_a658.8 _222 |
245 | 0 | 0 |
_aMarketing : _bcore concepts & applications / _cPride ... [et al.]. |
246 | 3 | 0 | _aMarketing : core concepts and applications |
250 | _aAsia-Pacific ed., 1st ed. | ||
264 | 1 |
_aMilton, Qld. : _bJohn Wiley & Sons Australia, _c2006. |
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300 |
_axxiii, 519 p. : _bcol. ill. ; _c26 cm. + _e1 CD-ROM (12 cm) |
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500 | _a"Adapted with permission from William M. Pride and O.C. Ferrell, Foundations of marketing ... 2004"--T.p. verso. | ||
500 | _aIncludes index. | ||
504 | _aIncludes bibliographical references. | ||
520 | _aMarketing: Core Concepts and Applications, 1st Asia Pacific Edition - puts contemporary Introductory Marketing students on target. How has marketing given a relatively new product like Red Bull "its wings"? Can a marketing campaign shape your perception of a typical Volvo driver? How did Virgin Mobile target the highly competitive text messaging market? How will Apple maintain a competitive marketing edge with its iPod technology? Which elements of marketing strategy are most effective in the games console war between XBox, Gamecube , and Playstation? How has marketing transformed "New Zealand Natural" from being a small ice creamery to a popular international franchise? Can marketing be blamed for childhood obesity? The answers to these and many other marketing questions can be found in this text. | ||
520 | _aThis Asia Pacific edition puts contemporary introductory marketing students on target! The answer to many marketing questions can be found in this text. Author Greg Elliot from Macquarie Uni, Rundle- Thiele from Griffith Uni, David Waller from Uni of Technology Sydney, and Angela Paladino from University of Melbourne, Vic. | ||
650 | 0 |
_aMarketing _vTextbooks _9630981 |
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700 | 1 |
_aAdaptation of (work): _aPride, William M. _tFoundations of marketing. |
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700 | 1 |
_aPride, William M. _91056847 |
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