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011 _aChanged OCLC from 62871234 to 224920562
020 _a0470807180 :
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082 0 4 _a658.8
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245 0 0 _aMarketing :
_bcore concepts & applications /
_cPride ... [et al.].
246 3 0 _aMarketing : core concepts and applications
250 _aAsia-Pacific ed., 1st ed.
264 1 _aMilton, Qld. :
_bJohn Wiley & Sons Australia,
_c2006.
300 _axxiii, 519 p. :
_bcol. ill. ;
_c26 cm. +
_e1 CD-ROM (12 cm)
500 _a"Adapted with permission from William M. Pride and O.C. Ferrell, Foundations of marketing ... 2004"--T.p. verso.
500 _aIncludes index.
504 _aIncludes bibliographical references.
520 _aMarketing: Core Concepts and Applications, 1st Asia Pacific Edition - puts contemporary Introductory Marketing students on target. How has marketing given a relatively new product like Red Bull "its wings"? Can a marketing campaign shape your perception of a typical Volvo driver? How did Virgin Mobile target the highly competitive text messaging market? How will Apple maintain a competitive marketing edge with its iPod technology? Which elements of marketing strategy are most effective in the games console war between XBox, Gamecube , and Playstation? How has marketing transformed "New Zealand Natural" from being a small ice creamery to a popular international franchise? Can marketing be blamed for childhood obesity? The answers to these and many other marketing questions can be found in this text.
520 _aThis Asia Pacific edition puts contemporary introductory marketing students on target! The answer to many marketing questions can be found in this text. Author Greg Elliot from Macquarie Uni, Rundle- Thiele from Griffith Uni, David Waller from Uni of Technology Sydney, and Angela Paladino from University of Melbourne, Vic.
650 0 _aMarketing
_vTextbooks
_9630981
700 1 _aAdaptation of (work):
_aPride, William M.
_tFoundations of marketing.
700 1 _aPride, William M.
_91056847
907 _a.b11080267
_b28-04-21
_c27-10-15
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