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005 20211103224157.0
008 050310s2005 nyu b 001 0 eng
010 _a 2005006801
011 _aBIB MATCHES WORLDCAT
020 _a0415355982 (hard cover)
020 _a0415355990 (soft cover)
035 _a(ATU)b11078753
035 _a(DLC) 2005006801
035 _a(OCoLC)491567281
040 _aDLC
_cDLC
_dDLC
_dOrLoB-B
042 _apcc
050 0 0 _aHD69.B7
_b.S362 2005
082 0 0 _a658.827
_222
100 1 _aSchroeder, Jonathan E.,
_d1962-
_9426386
245 1 0 _aBrand culture /
_cJonathan E. Schroeder and Miriam Salzer-Mörling.
263 _a0512
264 1 _aNew York, NY :
_bRoutledge,
_cc2005.
300 _axv, 218 p. ;
_c24 cm.
500 _a"Simultaneously published in the USA and Canada by Routledge."
504 _aIncludes bibliographical references and index.
505 0 0 _tIntroduction : the cultural codes of branding /
_rJonathan E. Schroeder and Miriam Salzer-Morling --
_g1.
_tA cultural perspective on corporate branding : the case of LEGO group /
_rMajken Schultz and Mary Jo Hatch --
_g2.
_tCorporate brand cultures and communities /
_rJohn M. T. Balmer --
_g3.
_tAmbi-brand culture : on a wing and a swear with Ryanair /
_rStephen Brown --
_g4.
_tThe two business cultures of luxury brands /
_rJean-Noel Kapferer --
_g5.
_tManaging leader and partner brands : the brand association base /
_rHenrik Uggla --
_g6.
_tBrands as a global ideoscape /
_rSoren Askegaard --
_g7.
_tBrave new brands : cultural branding between Utopia and A-topia /
_rBenoit Heilbrunn --
_g8.
_tRethinking identity in brand management /
_rFabian Faurholt Csaba and Anders Bengtsson --
_g9.
_tBrand management and design management : a nice couple or false friends? /
_rUlla Johansson and Lisbeth Svengren Holm --
_g10.
_tSymbolic brands and authenticity of identity performance /
_rRichard Elliott and Andrea Davies --
_g11.
_tBranding ethics : negotiating Benetton's identity and image /
_rJanet L. Borgerson, Martin Escudero Magnusson and Frank Magnusson --
_g12.
_tBrand ecosystems : multilevel brand interaction /
_rSven Bergvall --
_g13.
_tSelling dreams : the role of advertising in shaping luxury brand meaning /
_rArianna Brioschi.
650 0 _aBrand name products.
_9314783
700 1 _aSalzer-Mörling, Miriam.
_9264239
907 _a.b11078753
_b20-03-18
_c27-10-15
998 _a(2)b
_a(2)c
_b20-03-18
_cm
_da
_feng
_gnyu
_h0
945 _a658.827 SCH
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