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008 | 050310s2005 nyu b 001 0 eng | ||
010 | _a 2005006801 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a0415355982 (hard cover) | ||
020 | _a0415355990 (soft cover) | ||
035 | _a(ATU)b11078753 | ||
035 | _a(DLC) 2005006801 | ||
035 | _a(OCoLC)491567281 | ||
040 |
_aDLC _cDLC _dDLC _dOrLoB-B |
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042 | _apcc | ||
050 | 0 | 0 |
_aHD69.B7 _b.S362 2005 |
082 | 0 | 0 |
_a658.827 _222 |
100 | 1 |
_aSchroeder, Jonathan E., _d1962- _9426386 |
|
245 | 1 | 0 |
_aBrand culture / _cJonathan E. Schroeder and Miriam Salzer-Mörling. |
263 | _a0512 | ||
264 | 1 |
_aNew York, NY : _bRoutledge, _cc2005. |
|
300 |
_axv, 218 p. ; _c24 cm. |
||
500 | _a"Simultaneously published in the USA and Canada by Routledge." | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_tIntroduction : the cultural codes of branding / _rJonathan E. Schroeder and Miriam Salzer-Morling -- _g1. _tA cultural perspective on corporate branding : the case of LEGO group / _rMajken Schultz and Mary Jo Hatch -- _g2. _tCorporate brand cultures and communities / _rJohn M. T. Balmer -- _g3. _tAmbi-brand culture : on a wing and a swear with Ryanair / _rStephen Brown -- _g4. _tThe two business cultures of luxury brands / _rJean-Noel Kapferer -- _g5. _tManaging leader and partner brands : the brand association base / _rHenrik Uggla -- _g6. _tBrands as a global ideoscape / _rSoren Askegaard -- _g7. _tBrave new brands : cultural branding between Utopia and A-topia / _rBenoit Heilbrunn -- _g8. _tRethinking identity in brand management / _rFabian Faurholt Csaba and Anders Bengtsson -- _g9. _tBrand management and design management : a nice couple or false friends? / _rUlla Johansson and Lisbeth Svengren Holm -- _g10. _tSymbolic brands and authenticity of identity performance / _rRichard Elliott and Andrea Davies -- _g11. _tBranding ethics : negotiating Benetton's identity and image / _rJanet L. Borgerson, Martin Escudero Magnusson and Frank Magnusson -- _g12. _tBrand ecosystems : multilevel brand interaction / _rSven Bergvall -- _g13. _tSelling dreams : the role of advertising in shaping luxury brand meaning / _rArianna Brioschi. |
650 | 0 |
_aBrand name products. _9314783 |
|
700 | 1 |
_aSalzer-Mörling, Miriam. _9264239 |
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