000 03187cam a2200397 i 4500
005 20221101184532.0
008 051220s2005 qea b 001 0 eng d
010 _a 2006373211
011 _aBIB MATCHES WORLDCAT
020 _a0731402790
_qpbk.
020 _a9780731402793
_qpbk.
035 _a(OCoLC)62398711
040 _aSITPL
_beng
_erda
_cSITPL
_dDLC
_dBAKER
_dBTCTA
_dYDXCP
_dATU
042 _alccopycat
050 0 0 _aHC79.C6
_bM56 2005
082 0 4 _a658.8342
_222
100 1 _aMinahan, Stella,
_eauthor.
_91056758
245 1 0 _aWhy women shop :
_bsecrets revealed /
_cStella Minahan and Michael Beverland.
264 1 _aMilton, Qld. :
_bWrightbooks,
_c2005.
300 _axiii, 202 pages ;
_c21 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 187-197) and index.
505 0 0 _gCh. 1.
_t'Because we can!' --
_gCh. 2.
_tGoing into town to shop --
_gCh. 3.
_tWhat type of shopper are you? --
_gCh. 4.
_tWhy do women shop the way they do? --
_gCh. 5.
_tWhat do women like about shopping? --
_gCh. 6.
_tWhat do women hate about shopping? --
_gCh. 7.
_tImproving the store --
_gCh. 8.
_tImproving in-store service --
_gCh. 9.
_tMen and shopping - it's guy thing --
_gCh. 10.
_tSecrets revealed!
520 _a"Women who shop are an extraordinary force in retail. They are knowledgeable and astute - and they are very clear about how much their financial power and use of word of mouth can help or hinder a retail business. ; ; Why Women Shop provides a fascinating insight into female shopping habits, much of which will register with the shoppers themselves as they gain a better understanding of their shopping style, and laugh (or shudder) in recognition at other women's shopping experiences. ; ; The book is dedicated to all the many and varied women who shop:; ; ; ; ; Ms Grab and Go - who is time poor, quick and targeted in her purchasing; ; ; ; The lone browser - who can wander around for hours, soaking up the latest trends; ; ; ; The retail therapy seeker - who is seeking company and purchases to fulfill her inner needs; ; ; ; The girls' day out shopper - who shops in packs, is happy and relaxed, wears sensible shoes and carries numerous bags; ; ; ; The hunter - who is alert, serious and focused on finding a bargain; ; ; ; The global research behind this book provides invaluable information for retailers, marketers, manufacturers of consumer goods, advertisers, visual merchandisers, property developers, salespeople, or anyone who has dealings with the retail industry.;"--Publisher description.
588 _aMachine converted from AACR2 source record.
650 0 _aWomen consumers
_9325939
650 0 _aConsumer behavior.
_9345411
700 1 _aBeverland, Michael,
_eauthor.
_9269965
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/enhancements/fy0654/2006373211-b.html
907 _a.b11077748
_b10-06-19
_c27-10-15
942 _cB
945 _a658.8342 MIN
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