| 000 | 02421cam a22003738a 4500 | ||
|---|---|---|---|
| 005 | 20211129163744.0 | ||
| 008 | 051219s2005 nyu b 001 0 eng | ||
| 010 | _a 2005049995 | ||
| 011 | _aChanged OCLC from 62795664 to 60791726 | ||
| 020 | _a1403949840 | ||
| 035 | _a(DLC) 2005049995 | ||
| 035 | _a(OCoLC)60791726 | ||
| 040 | _aDLC | ||
| 042 | _apcc | ||
| 043 | _ae-fr--- | ||
| 050 | 0 | 0 |
_aHF5813.F8 _bM37 2005 |
| 082 | 0 | 0 |
_a659.10944 _222 |
| 245 | 0 | 0 |
_aMarketing identities through language : _bEnglish and global imagery in French advertising / _cElizabeth Martin. |
| 264 | 1 |
_aNew York ; _aBasingstoke : _bPalgrave Macmillan, _c2005. |
|
| 300 |
_a286 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_g1. _tLinguistic analyses of advertising -- _g2. _tThe global consumer -- _g3. _tSeducing the French with Americana -- _g4. _tAdaptations for the French market -- _g5. _tLanguage mixing and translation in French advertising copy -- _g6. _tFrench resistance to English -- _gApp. 1. _tSample list of authorized anglicisms issued by the BVP. |
| 520 | 1 | _a"Drawing on a semiotic and sociolinguistic framework, Elizabeth Martin takes us on a kaleidoscopic tour of advertising in France, illustrating how English functions as a global language but also as a locally brewed variety specifically tailored to French audiences - despite legal restrictions. Through interviews with French advertising agencies and a wealth of detailed examples from television and print media, she illustrates the delicate balance involved in redesigning international advertising to appeal to the French market while highlighting the impact of globalization on the French consumer's identity and perceptions of language. With its interdisciplinary approach, this book will appeal to students and researchers in sociolinguistics, language planning, and international marketing."--BOOK JACKET. | |
| 650 | 0 |
_aAdvertising _zFrance _9673007 |
|
| 650 | 0 |
_aAdvertising _xLanguage _9696354 |
|
| 650 | 0 |
_aMultilingualism. _9321156 |
|
| 650 | 0 |
_aMulticulturalism _9336067 |
|
| 650 | 0 |
_aIntercultural communication _9319450 |
|
| 650 | 0 |
_aGlobalization. _9337927 |
|
| 907 |
_a.b11077062 _b09-11-17 _c27-10-15 |
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| 942 | _cB | ||
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_a659.10944 MAR _g1 _iA294599B _j0 _lcmain _o- _p$135.56 _q- _r- _s- _t0 _u5 _v0 _w1 _x0 _y.i12348156 _z29-10-15 |
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| 998 |
_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gnyu _h0 |
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| 999 |
_c1164476 _d1164476 |
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