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005 20221101183943.0
008 051107s2006 nyua b 001 0 eng d
010 _a 2006296562
011 _aBIB MATCHES WORLDCAT
020 _a1401848877
020 _a9781401848873
035 _a(ATU)b11061479
035 _a(OCoLC)61764202
035 _a(DLC) 2006296562
040 _aDLC
_beng
_erda
_dATU
042 _alccopycat
050 0 0 _aHD69.B7
_bL365 2006
082 0 4 _a658.827
_222
100 1 _aLanda, Robin,
_eauthor.
_91049324
245 1 0 _aDesigning brand experiences /
_cby Robin Landa.
264 1 _aClifton Park, NY :
_bThomson Delmar Learning,
_c[2006]
264 4 _c©2006
300 _axxxii, 271 pages :
_bcolour illustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 253-256) and index.
505 0 0 _tForeword /
_rSteve Liska --
_tA brief overview of the history of branding --
_gCh. 1.
_tWhat is branding? --
_gCh. 2.
_tThe branding process --
_gCh. 3.
_tFormulating relevant branding concepts --
_gCh. 4.
_tBrand constructs : strategic advantages --
_gCh. 5.
_tOn designing --
_gCh. 6.
_tDesigning visual language elements of the brand identity --
_gCh. 7.
_tDesigning brand identity applications : identification graphics --
_gCh. 8.
_tDesigning brand identity applications : advertising and promotional design --
_gCh. 9.
_tBehind the brand --
_gCh. 10.
_tThe ethics of branding.
520 1 _a"In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications - brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others - while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aBrand name products
_9314783
650 0 _aBranding (Marketing)
_xManagement
_9705441
650 0 _aTrademarks
_xDesign
_9788956
650 0 _aAdvertising
_xBrand name products
_9313425
650 0 _aCommercial art
_9315714
907 _a.b11061479
_b20-03-18
_c27-10-15
942 _cB
945 _a658.827 LAN
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998 _ab
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_b20-03-18
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999 _c1163329
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