000 | 02922cam a2200445 i 4500 | ||
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005 | 20221101183943.0 | ||
008 | 051107s2006 nyua b 001 0 eng d | ||
010 | _a 2006296562 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a1401848877 | ||
020 | _a9781401848873 | ||
035 | _a(ATU)b11061479 | ||
035 | _a(OCoLC)61764202 | ||
035 | _a(DLC) 2006296562 | ||
040 |
_aDLC _beng _erda _dATU |
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042 | _alccopycat | ||
050 | 0 | 0 |
_aHD69.B7 _bL365 2006 |
082 | 0 | 4 |
_a658.827 _222 |
100 | 1 |
_aLanda, Robin, _eauthor. _91049324 |
|
245 | 1 | 0 |
_aDesigning brand experiences / _cby Robin Landa. |
264 | 1 |
_aClifton Park, NY : _bThomson Delmar Learning, _c[2006] |
|
264 | 4 | _c©2006 | |
300 |
_axxxii, 271 pages : _bcolour illustrations ; _c26 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 253-256) and index. | ||
505 | 0 | 0 |
_tForeword / _rSteve Liska -- _tA brief overview of the history of branding -- _gCh. 1. _tWhat is branding? -- _gCh. 2. _tThe branding process -- _gCh. 3. _tFormulating relevant branding concepts -- _gCh. 4. _tBrand constructs : strategic advantages -- _gCh. 5. _tOn designing -- _gCh. 6. _tDesigning visual language elements of the brand identity -- _gCh. 7. _tDesigning brand identity applications : identification graphics -- _gCh. 8. _tDesigning brand identity applications : advertising and promotional design -- _gCh. 9. _tBehind the brand -- _gCh. 10. _tThe ethics of branding. |
520 | 1 | _a"In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications - brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others - while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aBrand name products _9314783 |
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650 | 0 |
_aBranding (Marketing) _xManagement _9705441 |
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650 | 0 |
_aTrademarks _xDesign _9788956 |
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650 | 0 |
_aAdvertising _xBrand name products _9313425 |
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650 | 0 |
_aCommercial art _9315714 |
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907 |
_a.b11061479 _b20-03-18 _c27-10-15 |
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942 | _cB | ||
945 |
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998 |
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999 |
_c1163329 _d1163329 |