000 | 02101cam a2200409 i 4500 | ||
---|---|---|---|
005 | 20221109235447.0 | ||
008 | 051205s2006 enka 001 0 eng d | ||
010 | _a 2005056591 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a1403998973 _qcloth |
||
020 |
_a9781403998972 _qcloth |
||
035 | _a(ATU)b11061315 | ||
035 | _a(DLC) 2005056591 | ||
035 | _a(OCoLC)62322548 | ||
040 |
_aDLC _beng _erda _cDLC _dOrLoB-B _dMNPY _dATU |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD9993.E452 _bB73 2006 |
082 | 0 | 0 |
_a794.80688 _222 |
100 | 1 |
_aNichols, David, _d1967- _eauthor. _9425291 |
|
245 | 1 | 0 |
_aBrands & gaming : _bthe computer gaming phenomenon and its impact on brands and businesses / _cDavid Nichols [and others]. |
246 | 3 | _aBrands and gaming | |
264 | 1 |
_aHoundmills, Basingstoke ; _aNew York : _bPalgrave Macmillan, _c2006. |
|
300 |
_avii, 168 pages : _billustrations ; _c25 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
500 | _aIncludes index. | ||
505 | 0 | 0 |
_g1. _tAre you ready to play? : the global gaming phenomenon -- _g2. _tScoping the map : gaming today -- _g3. _tTarget identified ... deploy weapons : brands in the gaming arena -- _g4. _tAll work and no play? : culture and gaming -- _g5. _tBehind the avatar : who plays games? -- _g6. _tHankook Igyora! : the future of gaming -- _g7. _tMorphing giants : how the gaming industry will evolve -- _g8. _tPress "start" to play : leveraging gaming for your brand -- _g9. _tBrands and gaming : FAQs -- _gApp. 1. _tGaming genres -- _gApp. 2. _tMain games publishers -- _gApp. 3. _tGlossary of gaming terms -- _tAdded value -- _tB.I.G. (brands in gaming). |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aElectronic games industry _9317196 |
|
650 | 0 |
_aComputer games _9315891 |
|
650 | 0 |
_aProduct management. _9322791 |
|
907 |
_a.b11061315 _b26-11-20 _c27-10-15 |
||
998 |
_a(2)b _a(2)c _b06-04-16 _cm _da _feng _genk _h0 |
||
945 |
_a794.80688 BRA _g1 _iA371406B _j0 _lcmain _o- _p$67.67 _q- _r- _s- _t0 _u8 _v0 _w0 _x1 _y.i12455982 _z29-10-15 |
||
942 | _cB | ||
999 |
_c1163317 _d1163317 |