000 | 02096cam a22004454i 4500 | ||
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005 | 20211104102000.0 | ||
008 | 050822s2005 dcua b 001 0 eng d | ||
010 | _a 2005002080 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a1568029330 _qalk. paper |
||
020 |
_a9781568029337 _qalk. paper |
||
035 | _a(ATU)b11047811 | ||
035 | _a(DLC) 2005002080 | ||
035 | _a(OCoLC)57514684 | ||
040 |
_aDLC _beng _erda _dATU |
||
042 | _apcc | ||
043 | _an-us--- | ||
050 | 0 | 0 |
_aJF2112.A4 _bW47 2005 |
082 | 0 | 0 |
_a324.73097309045 _222 |
100 | 1 |
_aWest, Darrell M., _d1954- _eauthor. _9424369 |
|
245 | 1 | 0 |
_aAir wars : _btelevision advertising in election campaigns, 1952-2004 / _cDarrell M. West. |
250 | _aFourth edition. | ||
264 | 1 |
_aWashington, D.C. : _bCQ Press, _c2005. |
|
300 |
_axiv, 226 pages : _billustrations ; _c23 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references (pages 187-211) and index. | ||
505 | 0 | 0 |
_tTelevision advertising in election campaigns : a history in pictures -- _g1. _tOverview of ads -- _g2. _tBuying air time -- _g3. _tAd messages -- _g4. _tMedia coverage of ads -- _g5. _tLearning about the candidates -- _g6. _tSetting the agenda -- _g7. _tPriming and defusing -- _g8. _tPlaying the blame game -- _g9. _tAds in congressional elections -- _g10. _tAdvertising and democratic elections -- _gApp. _tMemorable ads, 1984-2004. |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aAdvertising, Political _zUnited States _9593126 |
|
650 | 0 |
_aTelevision in politics _zUnited States _9371731 |
|
650 | 0 |
_aPolitical campaigns _zUnited States _9373681 |
|
651 | 0 |
_aUnited States _xPolitics and government _y1945-1989 _9500273 |
|
651 | 0 |
_aUnited States _xPolitics and government _y1989- _9371733 |
|
907 |
_a.b11047811 _b20-03-18 _c27-10-15 |
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_a324.73097309045 WES _g1 _iA402437B _j0 _lcmain _o- _p$48.74 _q- _r- _s- _t0 _u3 _v0 _w0 _x0 _y.i12321394 _z29-10-15 |
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942 | _cB | ||
999 |
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