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008 050822s2005 dcua b 001 0 eng d
010 _a 2005002080
011 _aBIB MATCHES WORLDCAT
020 _a1568029330
_qalk. paper
020 _a9781568029337
_qalk. paper
035 _a(ATU)b11047811
035 _a(DLC) 2005002080
035 _a(OCoLC)57514684
040 _aDLC
_beng
_erda
_dATU
042 _apcc
043 _an-us---
050 0 0 _aJF2112.A4
_bW47 2005
082 0 0 _a324.73097309045
_222
100 1 _aWest, Darrell M.,
_d1954-
_eauthor.
_9424369
245 1 0 _aAir wars :
_btelevision advertising in election campaigns, 1952-2004 /
_cDarrell M. West.
250 _aFourth edition.
264 1 _aWashington, D.C. :
_bCQ Press,
_c2005.
300 _axiv, 226 pages :
_billustrations ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 187-211) and index.
505 0 0 _tTelevision advertising in election campaigns : a history in pictures --
_g1.
_tOverview of ads --
_g2.
_tBuying air time --
_g3.
_tAd messages --
_g4.
_tMedia coverage of ads --
_g5.
_tLearning about the candidates --
_g6.
_tSetting the agenda --
_g7.
_tPriming and defusing --
_g8.
_tPlaying the blame game --
_g9.
_tAds in congressional elections --
_g10.
_tAdvertising and democratic elections --
_gApp.
_tMemorable ads, 1984-2004.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising, Political
_zUnited States
_9593126
650 0 _aTelevision in politics
_zUnited States
_9371731
650 0 _aPolitical campaigns
_zUnited States
_9373681
651 0 _aUnited States
_xPolitics and government
_y1945-1989
_9500273
651 0 _aUnited States
_xPolitics and government
_y1989-
_9371733
907 _a.b11047811
_b20-03-18
_c27-10-15
998 _a(2)b
_a(2)c
_b20-03-18
_cm
_da
_feng
_gdcu
_h0
945 _a324.73097309045 WES
_g1
_iA402437B
_j0
_lcmain
_o-
_p$48.74
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_s-
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_y.i12321394
_z29-10-15
942 _cB
999 _c1162297
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