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035			_a(OCoLC)56733113
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050	0	0	_aHQ792.U5 _bK36 2005
082	0	0	_a305.230904 _222
100	1		_aKapur, Jyotsna, _eauthor. _91055427
245	1	0	_aCoining for capital : _bmovies, marketing, and the transformation of childhood / _cJyotsna Kapur.
264		1	_aNew Brunswick, N.J. : _bRutgers University Press, _c[2005]
264		4	_c©2005
300			_axii, 196 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 177-184) and index.
505	0	0	_tAcknowledgments -- _tIntroduction : Without training wheels : the ride into another century of capital -- _g1. _tCradle to grave : children's marketing and the deconstruction of childhood -- _g2. _tLost kingdoms : little girls, empire, and the uses of nostalgia -- _g3. _tOf cowboys and Indians : Hollywood's games with history and childhood -- _g4. _tObsolescence and other playroom anxieties : toy stories over a century of capital -- _g5. _tThe children who need no parents -- _g6. _tThe burdens of time in the bourgeois playroom -- _g7. _tFree market, branded imagination : Harry Potter and the commercialization of children's culture -- _tConclusion : All that is solid melts into the air -- _tFilmography -- _tNotes -- _tBibliography -- _tIndex --
505	0	0	_tIntroduction : without training wheels : the ride into another century of capital -- _g1. _tCradle to grave : children's marketing and the deconstruction of childhood -- _g2. _tLost kingdoms : little girls, empire, and the uses of nostalgia -- _g3. _tOf cowboys and Indians : Hollywood's games with history and childhood -- _g4. _tObsolescence and other playroom anxieties : toy stories over a century of capital -- _g5. _tThe children who need no parents -- _g6. _tThe burdens of time in the bourgeois playroom -- _g7. _tFree market, branded imagination : Harry Potter and the commercialization of children's culture -- _tConclusion : all that is solid melts into air.
520	8		_aAnnotation _bSince the 1980s, a peculiar paradox has evolved in American film. Hollywood's children have grown up, and the adults are looking and behaving more and more like children. In popular films such as Harry Potter, Toy Story, Pocahantas, Home Alone, and Jumanji, it is the children who are clever, savvy, and self-sufficient while the adults are often portrayed as bumbling and ineffective. Is this transformation of children into "little adults" an invention of Hollywood or a product of changing cultural definitions more broadly? In Coining for Capital, Jyostna Kapur explores the evolution of the concept of childhood from its portrayal in the eighteenth century as a pure, innocent, and idyllic state-the opposite of adulthood-to its expression today as a mere variation of adulthood, complete with characteristics of sophistication, temptation, and corruption. Kapur argues that this change in definition is not a media effect, but rather a structural feature of a deeply consumer-driven society. Providing a new and timely perspective on the current widespread alarm over the loss of childhood, Coining for Capital concludes that our present moment is in fact one of hope and despair. As children are fortunately shedding false definitions of proscribed innocence both in film and in life, they must now also learn to navigate a deeply inequitable, antagonistic, and consumer-driven society of which they are both a part and a target.
588			_aMachine converted from AACR2 source record.
650		0	_aChildren _zUnited States _xSocial conditions _y20th century.
650		0	_aChild consumers _zUnited States _9371918
650		0	_aAdvertising and children _zUnited States _9589205
650		0	_aChildren in motion pictures _9337455
907			_a.b11047756 _b20-03-18 _c27-10-15
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