000			04463cam a2200469 i 4500
005			20221101183459.0
008			051017s2005 dk a b 100 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a8763001357 _qpbk.
020			_a9788763001359 _qpbk.
035			_a(ATU)b11047501
035			_a(OCoLC)61263617
040			_aOCoLC _beng _erda _dATU
050		0	_aHF5415.32 _b.F76 2005
082	0		_a305.231
245	0	0	_aFrontrunners or copycats / _cBirgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen, editors.
250			_aFirst edition.
264		1	_aCopenhagen : _bCopenhagen Business School Press, _c2005.
300			_a172 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aMost of the chapters consist of rewritten and updated presentations from the seminar on 'Children and Adolescents in relation to consumption and new media', organized by the Center for Marketing Communication at the Copenhagen Business School in September 2003. Cf. Preface.
504			_aIncludes bibliographical references.
505	0	0	_tIntroduction : frontrunners or copycats? -- _g1. _tUnderstanding and theorizing modern childhood in Denmark : tendencies and challenges / _rJan Kampmann -- _g2. _tChildren as innovators and opinion leaders / _rFlemming Hansen and Morten Hallum Hansen -- _g3. _tChildren, TV advertising and the law - internal and external perspectives / _rLena Olsen -- _g4. _tYoung people and consumption : commonalities and differences in the construction of identities / _rAnn Phoenix -- _g5. _tChildren and promotion : the role of advertising and marketing in innovation / _rBrian Young -- _g6. _tChildren and adolescents' use of the Internet - with focus on tweens / _rBirgitte Tufte and Jeanette Rasmussen -- _g7. _tThe invention of the child consumer : what is at stake for marketing practice and research? / _rValerie-Ines de la Ville -- _g8. _tChildren as change agents in the pursuit of the competencies of the future / _rAnne Flemmert Jensen.
520	1		_a"Frontrunners or Copycats? presents various perspectives on children, adolescents, consumption and media. Most of the articles in the book are edited papers from an International Seminar held last year at The Copenhagen Business School." "The articles are based on recent studies in the field of children/young people and consumption. Children and young people may be defined as innovators or trendsetters regarding new media and consumption. Or they may - on the contrary - be defined as vulnerable creatures who need protection. For quite some time this has been a topic for discussion among different groups such as educators, parents, marketers, researchers and others. The discussion is central when it comes to research. Some researchers consider the child as vulnerable, as a "social becoming" whereas others have the perception that the child is competent i.e. is a "social being."" "The overall objective of this book is to give a broad variety of perspectives in relation to this important debate. For this purpose the articles cover historical perspectives on childhood, the concept of innovators, legal, generational and advertising perspectives and facts about children's and adolescents' use of new media such as the Internet and their role as consumers in today's consumer society." "The book addresses itself to researchers, teachers, marketers, parents, students and others who want to be informed about the latest research within the above mentioned area."--BOOK JACKET.
588			_aMachine converted from AACR2 source record.
650		0	_aChild consumers _vCongresses _9722975
650		0	_aYoung consumers _vCongresses _9722982
650		0	_aChildren _xEconomic conditions _vCongresses _9802362
650		0	_aTeenagers _xEconomic conditions _vCongresses _9802366
650		0	_aAdvertising and children _vCongresses _9722989
650		0	_aAdvertising and youth _vCongresses _9723000
700	1		_aTufte, Birgitte. _91046145
700	1		_aRasmussen, Jeanette. _91055417
700	1		_aChristensen, Lars Bech. _91055418
907			_a.b11047501 _b03-10-17 _c27-10-15
942			_cB
945			_a305.231 FRO _g1 _iA396184B _j0 _lcmain _o- _p$48.05 _q- _r- _s- _t0 _u4 _v0 _w0 _x0 _y.i12312162 _z29-10-15
945			_a305.231 FRO _g1 _iA407198B _j0 _lcmain _o- _p$42.58 _q- _r- _s- _t0 _u4 _v0 _w0 _x0 _y.i1248510x _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gdk _h0
999			_c1162277 _d1162277