000 01435cam a2200361 i 4500
005 20221109193422.0
008 051019s2005 ilu bf 001 0 eng d
011 _aBIB MATCHES WORLDCAT
020 _a1587992051
020 _a9781587992056
035 _a(ATU)b11047422
035 _a(OCoLC)61851970
040 _aMUM
_beng
_erda
_cMUM
_dATU
082 0 4 _a658.830727
100 1 _aBruner, Gordon C.,
_d1954-
_eauthor.
_9424362
245 1 0 _aMarketing scales handbook :
_ba compilation of multi-item measures.
_nVolume IV /
_cGordon C. Bruner II, Paul J. Hensel.
264 1 _aChicago, Ill. :
_bAmerican Marketing Association,
_c[2005]
264 4 _c©2005
300 _axxii, 842 pages ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
588 _aMachine converted from AACR2 source record.
650 0 _aMarketing research
_xStatistical methods
_vHandbooks, manuals, etc.
_9656321
650 0 _aScaling (Social sciences)
_vHandbooks, manuals, etc.
_9722969
700 1 _aHensel, Paul J.,
_eauthor.
_91055413
700 1 _aJames, Karen E.
_91055414
907 _a.b11047422
_b06-09-21
_c27-10-15
942 _cB
945 _a658.830727 BRU
_cVol. IV
_g1
_iA396106B
_j0
_lcmain
_o-
_p$88.71
_q-
_r-
_s-
_t0
_u2
_v3
_w1
_x1
_y.i12320274
_z29-10-15
998 _ab
_ac
_b06-04-16
_cm
_da
_feng
_gilu
_h0
999 _c1162271
_d1162271