000 | 01435cam a2200361 i 4500 | ||
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005 | 20221109193422.0 | ||
008 | 051019s2005 ilu bf 001 0 eng d | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a1587992051 | ||
020 | _a9781587992056 | ||
035 | _a(ATU)b11047422 | ||
035 | _a(OCoLC)61851970 | ||
040 |
_aMUM _beng _erda _cMUM _dATU |
||
082 | 0 | 4 | _a658.830727 |
100 | 1 |
_aBruner, Gordon C., _d1954- _eauthor. _9424362 |
|
245 | 1 | 0 |
_aMarketing scales handbook : _ba compilation of multi-item measures. _nVolume IV / _cGordon C. Bruner II, Paul J. Hensel. |
264 | 1 |
_aChicago, Ill. : _bAmerican Marketing Association, _c[2005] |
|
264 | 4 | _c©2005 | |
300 |
_axxii, 842 pages ; _c26 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aMarketing research _xStatistical methods _vHandbooks, manuals, etc. _9656321 |
|
650 | 0 |
_aScaling (Social sciences) _vHandbooks, manuals, etc. _9722969 |
|
700 | 1 |
_aHensel, Paul J., _eauthor. _91055413 |
|
700 | 1 |
_aJames, Karen E. _91055414 |
|
907 |
_a.b11047422 _b06-09-21 _c27-10-15 |
||
942 | _cB | ||
945 |
_a658.830727 BRU _cVol. IV _g1 _iA396106B _j0 _lcmain _o- _p$88.71 _q- _r- _s- _t0 _u2 _v3 _w1 _x1 _y.i12320274 _z29-10-15 |
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998 |
_ab _ac _b06-04-16 _cm _da _feng _gilu _h0 |
||
999 |
_c1162271 _d1162271 |