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008			050228s2005 nju b 001 0 eng
010			_a 2004060637
011			_aBIB MATCHES WORLDCAT
020			_a1572735929 (cl)
020			_a1572735937 (pb)
035			_a(ATU)b11042862
035			_a(DLC) 2004060637
035			_a(OCoLC)56840589
040			_aDLC _cDLC _dOrLoB-B
042			_apcc
050	0	0	_aHV5135 _b.L43 2005
082	0	0	_a378.1978 _222
100	1		_aLederman, Linda Costigan. _91055236
245	1	0	_aChanging the culture of college drinking : _ba socially situated health communication campaign / _cLinda C. Lederman, Lea P. Stewart.
263			_a0412
264		1	_aCresskill, NJ : _bHampton Press, _cc2005.
300			_axiii, 303 p.
490	1		_aHealth communication
504			_aIncludes bibliographical references and indexes.
505	0	0	_tForeword / _rGustav Friedrich -- _g1. _tThe culture of college drinking : a health communication issue -- _g2. _tBaseline data collection : conducting a needs assessment before designing a health communication campaign -- _g3. _tThe conceptual model : college drinking as socially situated experiential learning -- _g4. _tCampaign language : understanding how to get students to personalize campaign messages -- _g5. _tThe design of the RU SURE campaign : the top ten misperceptions media campaign -- _g6. _tImplementation of the campaign : a curriculum infusion design -- _g7. _tInterpersonal strategies for campaign message dissemination -- _g8. _tContinuous evaluation of the campaign -- _g9. _tUnanticipated results : the impact of campaign message on the messengers -- _g10. _tThe RU SURE game of choices and consequences : a 1-hour brief intervention alcohol decision-making tool -- _g11. _tExtending the campaign and its socially situated experiential learning approach to other campuses -- _g12. _tAn integrated environmental framework : education, prevention, intervention, treatment and enforcement / _rFern Walter Goodhart and Lisa Laitman -- _g13. _tAn overview of the social norms approach / _rAlan D. Berkowitz -- _g14. _tManaging multicampus campaigns using a social norms approach / _rLinda R. Jeffrey and Pamela Negro -- _g15. _tA case study in using a social norms approach within a brief intervention for identified high-risk students / _rPatricia Fabiano -- _g16. _tDrinking stories as learning tools : socially situated experiential learning and popular culture / _rThomas A. Workman.
520	1		_a"The RU SURE campaign is a dangerous drinking prevention campaign developed after a decade of research on alcohol-related behavior at Rutgers University and is based on Lederman and Stewart's Socially Situated Experiential Learning (SSEL) Model." "This book describes the development of this campaign including its theoretical framework and innovative design. Suggestions are also given for implementing a similar campaign on other campuses. As a result, the volume adds to the work on alcohol prevention on college campuses and creates a safer learning environment for all students."--BOOK JACKET.
650		0	_aCollege students _xAlcohol use _xPrevention.
650		0	_aBinge drinking _xPrevention _9780714
650		0	_aHealth risk communication _9327055
650		0	_aUniversities and colleges _xHealth promotion services _9327638
700	1		_aStewart, Lea. _91055237
830		0	_aHealth communication (Cresskill, N.J.) _91043493
907			_a.b11042862 _b28-04-21 _c27-10-15
942			_cB
945			_a378.1978 LED _g1 _iA402493B _j0 _lnmain _o- _p$94.59 _q- _r- _s- _t0 _u9 _v0 _w0 _x1 _y.i12330310 _z29-10-15
998			_a(3)b _a(3)n _b06-04-16 _cm _da _feng _gnju _h0
999			_c1161942 _d1161942