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010 _a 2005283352
011 _aBIB MATCHES WORLDCAT
020 _a0471715573
_qpbk.
020 _a9780471715573
_qpbk.
035 _a(ATU)b11035717
035 _a(OCoLC)62173074
040 _aUKM
_beng
_erda
_cUKM
_dDLC
_dBAKER
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042 _alccopycat
050 0 0 _aHF5828.4
_b.V66 2005
082 0 4 _a659.1023
_222
100 1 _aVonk, Nancy,
_eauthor.
_91054875
245 1 0 _aPick me :
_bbreaking into advertising and staying there /
_cNancy Vonk and Janet Kestin.
264 1 _aHoboken, N.J. :
_bWiley,
_c[2005]
264 4 _c©2005
300 _axxiv, 216 pages :
_billustrations ;
_c23 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aAdweek book
500 _aIncludes index.
505 0 _aI: Breaking into advertising -- Was I really put on this earth to do ads? -- School daze -- What's a good ad, anyway? -- Portfolio preparation: like giving birth, only more painful -- Getting a job in this lifetime: it can be done -- Internships: purgatory, rip-off, or free education? -- What place is right for me? -- II: You're chosen one. Now what? -- Money--not that you care about that -- Fear and self-loathing: snap out of it -- Brainstorming techniques (you're going to need them) -- Awards. Yes, they matter. How the judges decide -- Boss problems: try not to kill him. Or sleep with him -- Partner problems: do you need counseling, a divorce, or a gun? -- Copywriting -- Art direction -- Account executives: they're people, too -- Identity crisis -- Am I in the wrong place? -- Ethics in advertising: not necessarily an oxymoron -- CD life (be careful what you wish for) -- Women: the vanishing act -- Age(ism): is 39 the new 65? -- Staying sane in an insane business -- Miscellaneous: the best chapter of any book -- Strangest questions: maybe even better than miscellaneous -- III: But wait, there's more! The gurus share years of collective wisdom, and embarrassing photos -- What I know now that I wish I'd known then -- What I look for in a junior -- A century ago, we were juniors, too -- --
505 0 0 _tForeword /
_rRick Boyko --
_tIntroduction : the view from down here /
_rIgnacio Oreamuno --
_g1.
_tWas I really put on this earth to do ads? --
_g2.
_tSchool daze --
_tIt's all about the osmosis, baby /
_rMark Fenske --
_g3.
_tWhat's a good ad, anyway? --
_tHow to do great creative work without being clever or talented /
_rBrian Millar --
_g4.
_tPortfolio preparation : like giving birth, only more painful --
_tDon't send a fake foot to "get your foot in the door", and other things to consider when putting your portfolio together /
_rSally Hogshead --
_g5.
_tGetting a job in this lifetime : it can be done --
_tHow I got my first job /
_rBob Barrie, Bob Scarpelli, Lorraine Tao, Nancy Vonk, Shane Hutton, Chris Staples, Janet Kestin, Mike Hughes, Rick Boyko and Tom Monahan --
_g6.
_tInternships : purgatory, rip-off, or free education? --
_tHow can I exploit thee? : let me count the ways /
_rShane Hutton --
_g7.
_tWhat place is right for me? --
_tMy two Australian/Singaporean/English/American cents/pence /
_rDavid Droga --
_g8.
_tMoney - not that you care about that --
_tMoney. How much? How soon? /
_rChuck Porter --
_g9.
_tFear and self-loathing : snap out of it --
_g10.
_tBrainstorming techniques (you're going to need them) --
_tBrainstorming. Or, making ideas happen, as opposed to waiting for them /
_rTom Monahan --
_g11.
_tAwards. Yes, they matter. How the judges decide --
_tOrson Welles never won an Oscar, but you can win a Telly /
_rBob Barrie --
_g12.
_tBoss problems : try not to kill him. Or sleep with him --
_g13.
_tPartner problems : do you need counseling, a divorce, or a gun? --
_tThis is my partner, Elspeth. No, not that kind of partner, my "creative partner" /
_rLorraine Tao --
_g14.
_tCopywriting --
_tDon't you dare read this : you'll spoil the research /
_rMike Hughes --
_tRadio, can you see it? /
_rBob Scarpelli --
_g15.
_tArt direction --
_g16.
_tAccount executives : they're people, too --
_g17.
_tIdentity crisis --
_tYou know how to make God laugh? : tell him your plans /
_rNeil French --
_g18.
_tAm I in the wrong place? --
_g19.
_tEthics in advertising : not necessarily an oxymoron --
_g20.
_tCD life [be careful what you wish for] --
_g21.
_tWomen : the vanishing act --
_g22.
_tAge[ism] : is 39 the new 65? --
_tAvoiding future shock /
_rRick Boyko --
_g23.
_tStaying sane in an insane business --
_tI blame it all on Darren Stevens /
_rChris Staples --
_g24.
_tMiscellaneous : the best chapter of any book --
_g25.
_tStrangest questions : maybe even better than miscellaneous --
_g26.
_tWhat I know now that I wish I'd known then --
_g27.
_tWhat I look for in a junior --
_g28.
_tA century ago, we were juniors, too --
_gApp.
_tThe inspiration grab bag.
520 _a"Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. ; ; Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: ; * Is advertising right for me? ; * How do I build a killer portfolio? ; * How do I get an interview with the elusive creative director? ; * Should I accept an unpaid internship? ; * How do I find the right partner? ; * How do I beat creative block? ; * How do I avoid burnout? ; ; Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. ; ; Forget the clich?s, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet."--Publisher description.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising
_xVocational guidance
_9371975
700 1 _aKestin, Janet,
_eauthor.
_91054876
830 0 _aAdweek book
_9499798
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-b.html
907 _a.b11035717
_b10-06-19
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