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010			_a 2004028913
011			_aMARC Score : 10850(23400) : OK
011			_aDirect Search Result
020			_a0415341930 _qhard cover
020			_a9780415341936 _qhard cover
020			_a0415341949 _qsoft cover
020			_a9780415341943 _qsoft cover
035			_a(OCoLC)704151615
040			_aDLC _beng _erda _cVA@ _dBDX _dOCLCF _dOCLCO _dATU
050	0	0	_aHF5415.32 _b.I57 2005
082	0	0	_a339.47 _222
245	0	0	_aInside consumption : _bconsumer motives, goals, and desires / _cS. Ratneshwar and David Glen Mick [editors].
250			_aFirst edition.
264		1	_aNew York : _bRoutledge, _c2005.
300			_axxi, 347 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 348-356) and index.
505	0		_aIntroduction -- Consumer approach and avoidance behaviors -- Rules, variety, and flexibility in consumer choice -- Sense and sensibility in consumption decisions -- Consumer identity: history and virtuality -- Community and culture in valuing brands -- Consuming authenticity vs. triviality -- Commentaries -- --
505	0	0	_g1. _tInside consumption : new insights on what we buy and consume / _rS. Ratneshwar and David Glen Mick -- _g2. _tPromotion and prevention in consumer decision-making : the state of the art and theoretical propositions / _rMichel Tuan Pham and E. Tory Higgins -- _g3. _tWhy and how consumers hope : motivated reasoning and the marketplace / _rGustavo E. De Mello and Deborah J. Macinnis -- _g4. _tDeath, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / _rDarach Turley -- _g5. _tMaking consumption decisions by following personal rules / _rOn Amir, Orly Lobel and Dan Ariely -- _g6. _tVariety for the sake of variety? : diversification motives in consumer choice / _rBarbara E. Kahn and Rebecca K. Ratner -- _g7. _tConsuming fashion as flexibility : metaphor, cultural mood, and materiality / _rSusan B. Kaiser and Karyl Ketchum -- _g8. _tA behavioral decision theory perspective on hedonic and utilitarian choice / _rUzma Khan, Ravi Dhar and Klaus Wertenbroch -- _g9. _tInterplay of the heart and the mind in decision-making / _rBaba Shiv, Alexander Fedorikhin and Stephen M. Nowlis -- _g10. _tSocial marketing messages that may motivate irresponsible consumption behavior / _rCornelia Pechmann and Michael D. Slater -- _g11. _tWe are who we were : intergenerational influences in consumer behavior / _rElizabeth S. Moore and William L. Wilkie -- _g12. _tConsumer identity motives in the information age / _rJohn Deighton -- _g13. _tCommunal consumption and the brand / _rThomas C. O'Guinn and Albert M. Muniz, Jr. -- _g14. _tHow societies desire brands : using cultural theory to explain brand symbolism / _rDouglas B. Holt -- _g15. _tTransformations in consumer settings : landscapes and beyond / _rGeorge Ritzer, Michael Ryan and Jeffrey Stepnisky -- _g16. _tStar gazing : the mythology and commodification of Vincent van Gogh / _rGary J. Bamossy -- _g17. _tConscious and unconscious processing in consumer motives, goals, and desires / _rW. Fred van Raaij and Gewei Ye -- _g18. _tWhat consumers desire : goals and motives in the consumption environment / _rMarsha L. Richins.
588			_aMachine converted from AACR2 source record.
650		0	_aConsumer behavior. _9345411
650		0	_aConsumers _xResearch _9316001
700	1		_aRatneshwar, S. _9243078
700	1		_aMick, David Glen. _91041412
907			_a.b11035687 _b06-09-21 _c27-10-15
942			_cB
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999			_c1161363 _d1161363