000			03456cam a22004334i 4500
005			20221101182803.0
008			040517s2004 caua b 001 0 eng d
010			_a 2004001683
011			_aBIB MATCHES WORLDCAT
020			_a0787970883 _qalk. paper
020			_a9780787970888 _qalk. paper
035			_a(ATU)b1102950x
035			_a(OCoLC)54111156
040			_aDLC _beng _erda _cDLC _dYDXCP _dBAKER _dMUQ _dNLGGC _dOCLCQ _dCOO _dBTCTA _dLMR _dTEX _dBTN _dDEBBG _dUKM _dATU
042			_apcc
050	0	0	_aH62 _b.B63 2004
082	0	0	_a300.723 _222
100	1		_aBradburn, Norman M., _eauthor. _91054648
245	1	0	_aAsking questions : _bthe definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires / _cNorman M. Bradburn, Seymour Sudman, Brian Wansink.
250			_aRevised edition.
264		1	_aSan Francisco : _bJossey-Bass, _c[2004]
264		4	_c©2004
300			_axvi, 426 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aEarlier ed. by Sudman and Bradburn with Sudman named first.
504			_aIncludes bibliographical references (pages 335-346) and index.
505	0	0	_g1. _tThe social context of question asking -- _g2. _tAsking nonthreatening questions about behavior -- _g3. _tAsking threatening questions about behavior -- _g4. _tAsking questions about attitudes and behavioral intentions -- _g5. _tAsking and recording open-ended and closed-ended questions -- _g6. _tAsking questions that measure knowledge -- _g7. _tAsking questions that evaluate performance -- _g8. _tAsking psychographic questions -- _g9. _tAsking standard demographic questions -- _g10. _tOrganizing and designing questionnaires -- _g11. _tQuestionnaires from start to finish -- _g12. _tAsking questions FAQs -- _gApp. A. _tList of academic and not-for-profit survey research organizations -- _gApp. B. _tIllinois Liquor Control Commission : college student survey -- _gApp. C. _tFaculty retention survey -- _gApp. D. _tKinko's : open-ended service satisfaction survey.
520	1		_a"Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires - the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers, advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys."--Jacket.
588			_aMachine converted from AACR2 source record.
650		0	_aQuestionnaires _9372278
700	1		_aSudman, Seymour, _eauthor. _91030130
700	1		_aWansink, Brian, _eauthor. _91053087
907			_a.b1102950x _b20-03-18 _c27-10-15
942			_cB
945			_a300.723 BRA _g1 _iA267305B _j0 _lcmain _o- _p$53.97 _q- _r- _s- _t0 _u23 _v5 _w0 _x2 _y.i12284415 _z29-10-15
998			_ab _ac _b20-03-18 _cm _da _feng _gcau _h0
999			_c1160886 _d1160886