000			02114cam a2200397 i 4500
005			20221101182548.0
008			050725s2005 enk 000 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a0749443367 _qpbk.
020			_a9780749443368 _qpbk.
035			_a(ATU)b11022954
035			_a(OCoLC)58999281
040			_aBNB _beng _erda _dATU
042			_aukblsr
082	0		_a658.8343 _222
100	1		_aSzwarc, Paul, _eauthor. _91054421
245	1	0	_aResearching customer satisfaction & loyalty : _bhow to find out what people really think / _cPaul Szwarc.
246	3		_aResearching customer satisfaction and loyalty
264		1	_aLondon : _bKogan Page, _c2005.
300			_axiv, 258 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aMarket research in practice series
505	0	0	_g1. _tIntroduction to customer satisfaction and loyalty -- _g2. _tTheories and strategies for measuring and improving customer satisfaction and loyalty -- _g3. _tQualitative research -- _g4. _tQuantitative research -- _g5. _tThe project briefing -- _g6. _tThe proposal -- _g7. _tSampling -- _g8. _tWhat to ask -- _g9. _tFacing the consumer -- _g10. _tAnalysis -- _g11. _tReporting the findings -- _g12. _tWhat lies ahead?
520	1		_a"This book is invaluable for students, market researchers and research users alike. Comprehensive and accessible, it provides guidance on all the practical tasks involved in the creation and running of a project, and also looks at what the future holds for research into customer satisfaction."--BOOK JACKET.
588			_aMachine converted from AACR2 source record.
650		0	_aCustomer loyalty _9328840
650		0	_aConsumer satisfaction _9315998
710	2		_aMarket Research Society. _9226923
830		0	_aMarket research in practice series. _9254024
907			_a.b11022954 _b17-11-20 _c27-10-15
942			_cB
945			_a658.8343 SZW _g1 _iA293275B _j0 _lcmain _o- _p$61.03 _q- _r- _s- _t0 _u27 _v0 _w2 _x1 _y.i1226233x _z29-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _genk _h0
999			_c1160444 _d1160444