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010 _a 2005041505
011 _aBIB MATCHES WORLDCAT
020 _a0072961805
_qalk. paper
020 _a9780072961805
_qalk. paper
035 _a(ATU)b11021135
035 _a(DLC) 2005041505
035 _a(OCoLC)57573810
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aHF1416
_b.J63 2006
082 0 0 _a658.84
_222
100 1 _aJohansson, Johny K.,
_eauthor.
_91048224
245 1 0 _aGlobal marketing :
_bforeign entry, local marketing & global management /
_cJohny K. Johansson.
250 _aFourth edition.
264 1 _aBoston :
_bMcGraw-Hill Irwin,
_c[2006]
264 4 _c©2006
300 _axvi, 647 pages :
_billustrations ;
_c29 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aMcGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references and index.
505 0 0 _gPart I.
_tFundamentals --
_g1.
_tThe Global Marketing Task --
_g2.
_tTheoretical Foundations --
_g3.
_tCultural Foundations --
_gPart II.
_tForeign Entry --
_g4.
_tCountry Attractiveness --
_g5.
_tExport Expansion --
_g6.
_tLicensing, Strategic Alliances, FDI --
_gPart III.
_tLocal Marketing --
_g7.
_tUnderstanding Local Customers --
_g8.
_tLocal Marketing in Mature Markets --
_g9.
_tLocal Marketing in New Growth Markets --
_g10.
_tLocal Marketing in Emerging Markets --
_gPart IV.
_tGlobal Management --
_g11.
_tGlobal Marketing Strategy --
_g12.
_tGlobal Products and Services --
_g13.
_tGlobal Branding --
_g14.
_tGlobal Pricing --
_g15.
_tGlobal Distribution --
_g16.
_tGlobal Advertising --
_g17.
_tGlobal Promotion, E-Commerce, and Personal Selling --
_g18.
_tOrganizing for Global Marketing.
588 _aMachine converted from AACR2 source record.
650 0 _aExport marketing
_9317668
650 0 _aExport marketing
_xManagement
_9706333
830 0 _aMcGraw-Hill/Irwin series in marketing.
_9225056
907 _a.b11021135
_b11-07-17
_c27-10-15
942 _cB
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