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020 _a9780765609724
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035 _a(ATU)b11019220
035 _a(DLC) 2004017970
035 _a(OCoLC)56095974
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043 _aa------
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050 0 0 _aHF5415.33.A78
_bH36 2006
082 0 4 _a658.8342095
_222
245 0 0 _aHandbook of markets and economies :
_bEast Asia, Southeast Asia, Australia, New Zealand /
_cAnthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy.
246 3 0 _aEast Asia, Southeast Asia, Australia, New Zealand
246 1 1 _aMarkets and economies
264 1 _aArmonk, New York ;
_aLondon, England :
_bM.E. Sharpe,
_c[2006]
264 4 _c©2006
300 _axi, 712 pages :
_billustrations, maps ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aCovering 18 countries, alphaetically arranged, from Australia toVietnam.
504 _aIncludes bibliographical references and index.
505 0 0 _tIntroduction /
_rAnthony Pecotich and Clifford J. Shultz II. --
_tAustralia /
_rJanet R. McColl-Kennedy, Sharyn Rundle-Thiele, and Steve Ward --
_tBrunei Darussalam /
_rLeong Vai Shiem and Tan Siew Ee --
_tCambodia /
_rClifford J. Shultz II and Don R. Rahtz --
_tThe People's Republic of China /
_rPia Polsa, Stella L.M. So, and Mark W. Speece --
_tHong Kong --
_tEast Timor /
_rTony Lapsley --
_tIndonesia /
_rDon R. Rahtz and Ignas G. Sidik --
_tJapan /
_rTsutomu Okahashi, N. Clay Gary, and Steven Ward --
_tKorea /
_rJames W. Gentry ... [et al.] --
_tLaos /
_rWilliam J. Ardrey IV, Clifford J. Shultz II, and Michael Keane --
505 0 0 _tMalaysia /
_rAliah Hanim M. Salleh, Che Aniza Che Wel, and Anthony Pecotich --
_tMyanmar /
_rMay Lwin, Anthony Pecotich, and Vicki Thein --
_tNew Zealand /
_rRoger Marshall, Mike Potter, and Christina Kwai Choi Lee --
_tPapua New Guinea /
_rRonald A. Fullerton --
_tThe Philippines /
_rAlbert F. Celoza, Jane Hutchison, and Anthony Pecotich --
_tSingapore /
_rJochen Wirtz and Cindy M.Y. Chung --
_tTaiwan /
_rYingchan Edwin Tang --
_tThailand /
_rNittaya Wongtada, Busaya Virakul, and Anusorn Singhapakdi --
_tVietnam /
_rClifford J. Shultz II ... [et al.].
520 1 _a"East Asia and Southeast Asia are vast and complex regions, with a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potentials. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aMarketing
_zAsia
_vHandbooks, manuals, etc.
_9664280
700 1 _aPecotich, Anthony.
_91054302
700 1 _aShultz, Clifford J.
_91054303
907 _a.b11019220
_b20-03-18
_c27-10-15
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