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| 005 | 20221101182319.0 | ||
| 008 | 050801s2006 cau b 001 0 eng d | ||
| 010 | _a 2005006695 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
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_a1412913187 _qcloth |
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_a9781412913188 _qcloth |
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_a1412913195 _qpbk. |
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_a9781412913195 _qpbk. |
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| 035 | _a(ATU)b11014994 | ||
| 035 | _a(DLC) 2005006695 | ||
| 035 | _a(OCoLC)58451771 | ||
| 040 |
_aDLC _beng _erda _dATU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.M383 2006 |
| 082 | 0 | 0 |
_a658.83 _222 |
| 100 | 1 |
_aMcQuarrie, Edward F., _eauthor. _91042361 |
|
| 245 | 1 | 4 |
_aThe market research toolbox : _ba concise guide for beginners / _cEdward F. McQuarrie. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aThousand, Oaks, Calif. : _bSage Publications, _c[2006] |
|
| 264 | 4 | _c©2006 | |
| 300 |
_axvi, 205 pages ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_g1. _tNature and characteristics of market research -- _g2. _tPlanning for market research -- _g3. _tSecondary research -- _g4. _tCustomer visits -- _g5. _tThe focus group -- _g6. _tSampling -- _g7. _tSurvey research -- _g8. _tQuestionnaire design -- _g9. _tChoice modeling via conjoint analysis -- _g10. _tExperimentation -- _g11. _tData analysis -- _g12. _tCombining research techniques into research strategies. |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aMarketing research _xMethodology _9372177 |
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| 907 |
_a.b11014994 _b20-03-18 _c27-10-15 |
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