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035 _a(ATU)b11006821
035 _a(OCoLC)52993095
040 _aBNB
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042 _aUkblsr
082 0 4 _a306.483
_222
245 0 0 _aCritical readings :
_bsport, culture and the media /
_cedited by David Rowe.
264 1 _aBuckingham :
_bOpen University Press,
_c2004.
300 _axviii, 363 pages ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aIssues in cultural and media studies
504 _aIncludes bibliographical references and index.
505 0 0 _g1.
_tIntroduction: Mapping the Media Sports Cultural Complex --
_gPt. I.
_tMedia Sport Construction: History, Labour, Culture and Economics --
_g2.
_tSport as Entertainment: The Role of Mass Communications /
_rJohn Goldlust --
_g3.
_tThe TV and Sports Industries /
_rJoan Chandler --
_g4.
_tThe Dream Team, Communicative Dirt, and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials /
_rLawrence A. Wenner --
_g5.
_tSports Media Sans Frontiers /
_rToby Miller, Geoffrey Lawrence, Jim McKay and David Rowe --
_g6.
_tSpeaking the 'Universal Language of Entertainment': News Corporation, Culture and the Global Sport Media Economy /
_rDavid L. Andrews --
_g7.
_tSports Page: A Case Study in the Manufacture of Sports News for the Daily Press /
_rMark D. Lowes --
_g8.
_tBread, Butter and Gravy: An Institutional Approach to Televised Sport Production /
_rMichael Silk, Trevor Slack and John Amis --
_g9.
_tMega-Events and Media Culture: Sport and the Olympics /
_rMaurice Roche --
_gPt. II.
_tMedia Sport Deconstruction: Readings, Forms, Ideologies and Futures --
_g10.
_tLocal Visions of the Global: Some Perspectives from Around the World /
_rMiquel de Moragas Spa, Nancy K. Rivenburgh and James F. Larson --
_g11.
_tNike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism /
_rKetra L. Armstrong --
_g12.
_tThe Televised Sports Manhood Formula /
_rMichael A. Messner, Michele Dunbar and Darnell Hunt --
_g13.
_tThe Basic Content: 'Ideally Beautiful and Sexy Women for Men' /
_rLaurel A. Davis --
_g14.
_t'I Want to be the Minority': The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America /
_rKyle W. Kusz --
_g15.
_tWomen, Sport and Globalization: Competing Discourses of Sexuality and Nation /
_rDeborah Stevenson --
_g16.
_tRepresentations of Football in Baseball Literature: The Lyric Fenway, The Prosody of the Dodgers, and are you Ready for Some Football? /
_rDavid McGimpsey --
_g17.
_tSport as Constructed Audience: A Case Study of ESPN's The Extreme Games /
_rRobert E. Rinehart --
_g18.
_tConvergence: Sport on the Information Superhighway /
_rBrian Stoddart --
_g19.
_tInternet Coverage of University Softball and Baseball Web Sites: The Inequity Continues /
_rMichael Sagas, George B. Cunningham, Brian J. Wigley and Frank B. Ashley.
520 1 _a"Critical Readings: Sport, Culture and the Media contains a broad rang of essays on the relationship between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic." "Designed to complement the key textbook in the area, Sport, Culture and the Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communications, race, ethnicity and gender."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aMass media and sports
_9320492
650 0 _aSports
_xSocial aspects
_9629860
700 1 _aRowe, David,
_d1954-
_eeditor.
_9393037
830 0 _aIssues in cultural and media studies.
_91030597
907 _a.b11006821
_b03-10-17
_c27-10-15
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