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_aHD30.22 _b.W535 2005 |
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_a330.024468 _222 |
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_aWilkinson, Nick, _d1953- _eauthor. _9422182 |
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245 | 1 | 0 |
_aManagerial economics : _ba problem-solving approach / _cNick Wilkinson. |
264 | 1 |
_aNew York : _bCambridge University Press, _c2005. |
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300 |
_axxi, 533 pages : _billustrations ; _c26 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gPt. I. _tIntroduction -- _gCh. 1. _tNature, scope and methods of managerial economics -- _gCh. 2. _tThe theory of the firm -- _gPt. II. _tDemand analysis -- _gCh. 3. _tDemand theory -- _gCh. 4. _tDemand estimation -- _gPt. III. _tProduction and cost analysis -- _gCh. 5. _tProduction theory -- _gCh. 6. _tCost theory -- _gCh. 7. _tCost estimation -- _gPt. IV. _tStrategy analysis -- _gCh. 8. _tMarket structure and pricing -- _gCh. 9. _tGame theory -- _gCh. 10. _tPricing strategy -- _gCh. 11. _tInvestment analysis -- _gCh. 12. _tGovernment and managerial policy. |
520 | 8 | _aManagerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics. | |
520 | 1 | _a"Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
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_aManagerial economics _9320361 |
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_aProblem solving. _9322778 |
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_aManagerial economics _xDecision making _9784547 |
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856 | 4 | 2 |
_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0732/2004057029-b.html |
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