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035 _a(OCoLC)56068670
040 _aDLC
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050 0 0 _aHD30.22
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082 0 0 _a330.024468
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100 1 _aWilkinson, Nick,
_d1953-
_eauthor.
_9422182
245 1 0 _aManagerial economics :
_ba problem-solving approach /
_cNick Wilkinson.
264 1 _aNew York :
_bCambridge University Press,
_c2005.
300 _axxi, 533 pages :
_billustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _gPt. I.
_tIntroduction --
_gCh. 1.
_tNature, scope and methods of managerial economics --
_gCh. 2.
_tThe theory of the firm --
_gPt. II.
_tDemand analysis --
_gCh. 3.
_tDemand theory --
_gCh. 4.
_tDemand estimation --
_gPt. III.
_tProduction and cost analysis --
_gCh. 5.
_tProduction theory --
_gCh. 6.
_tCost theory --
_gCh. 7.
_tCost estimation --
_gPt. IV.
_tStrategy analysis --
_gCh. 8.
_tMarket structure and pricing --
_gCh. 9.
_tGame theory --
_gCh. 10.
_tPricing strategy --
_gCh. 11.
_tInvestment analysis --
_gCh. 12.
_tGovernment and managerial policy.
520 8 _aManagerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics.
520 1 _a"Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aManagerial economics
_9320361
650 0 _aProblem solving.
_9322778
650 0 _aManagerial economics
_xDecision making
_9784547
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/enhancements/fy0732/2004057029-b.html
907 _a.b11003765
_b10-06-19
_c27-10-15
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