000			02015cam a2200409 i 4500
005			20221101194250.0
008			050718s2005 enka 001 0 eng d
010			_a 2005275558
011			_aBIB MATCHES WORLDCAT
020			_a0470012838
020			_a9780470012833
035			_a(ATU)b11001562
035			_a(OCoLC)59258369
035			_a(DLC) 2005275558
040			_aDLC _beng _erda _dFMlbTMQ _dATU
042			_alccopycat
050	0	0	_aHD69.B7 _bF67 2005
082	0	0	_a658.827 _222
100	1		_aFord, Kevin, _eauthor. _91031843
245	1	0	_aBrands laid bare : _busing market research for evidence-based brand management / _cKevin Ford.
264		1	_aChichester, West Sussex, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _c[2005]
264		4	_c©2005
300			_aviii, 158 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0	0	_g1. _tWhat do people want from a brand? -- _g2. _tFurther insight into needs from other perspectives -- _g3. _tBrand equity : how do people assess your brand overall? -- _g4. _tTouchpoints and brand physique -- _g5. _tSegmentation and targeting : where should you aim? -- _g6. _tTurning brand equity into sales -- _g7. _tUps and downs : today is fine, how about tomorrow?
520	1		_a"Based on a unique 'spectrum of needs' for understanding how people interact with brands - what they want from them, how they judge them and ultimately what makes them buy them - Brands Laid Bare uncovers the truth beneath the marketing rhetoric."--BOOK JACKET.
588			_aMachine converted from AACR2 source record.
650		0	_aBrand name products _xManagement _9371221
650		0	_aMarketing research _9338698
907			_a.b11001562 _b03-10-17 _c27-10-15
942			_cB
945			_a658.827 FOR _g1 _iA414181B _j0 _lcmain _o- _p$63.41 _q- _r- _s- _t0 _u21 _v0 _w0 _x2 _y.i12238636 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _genk _h0
999			_c1158894 _d1158894