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050 0 0 _aGV706.2
_b.M53 2001
082 0 0 _a306.4830973
_221
245 0 0 _aMichael Jordan, Inc. :
_bcorporate sport, media culture, and late modern America /
_cDavid L. Andrews, editor.
264 1 _aAlbany :
_bState University of New York Press,
_c[2001]
264 4 _c©2001
300 _axx, 301 pages ;
_c23 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aSUNY series on sport, culture, and social relations
504 _aIncludes bibliographical references and index.
505 0 0 _tforeword: From Paul Robeson to Althea Gibson to Michael Jordan: Images of Race Relations and Sport /
_rC. Keith Harrison --
_tIntroduction: Michael Jordan Matters /
_rDavid L. Andrews --
_gpt. I.
_tJordan and the Celebrity Economy.
_g1.
_tRepresenting Michael /
_rNorman K. Denzin.
_g2.
_tMichael Jordan and His Uniform Number /
_rEdward G. Armstrong --
_gpt. II.
_tJordan and Corporate Culture.
_g3.
_tThe Sport Spectacle, Michael Jordan, and Nike: Unholy Alliance? /
_rDouglas Kellner.
_g4.
_tNike's America / America's Michael Jordan /
_rC. L. Cole --
_gpt. III.
_tJordan and Identity Politics.
_g5.
_tThe Fact(s) of Michael Jordan's Blackness: Excavating a Floating Racial Signifier /
_rDavid L. Andrews.
_g6.
_tSafe Sex Symbol?: Michael Jordan and the Politics of Representation /
_rMary G. McDonald --
_gpt. IV.
_tJordan and the Global Marketplace.
_g7.
_tThe Global Jordanscape /
_rBen Carrington, David L. Andrews and Steven J. Jackson /
_r[et al.].
_g8.
_tMichael Jordan, Sneaker Commercials, and Canadian Youth Cultures /
_rBrian Wilson and Robert Sparks --
_gpt. V.
_tJordan and Critical Pedagogy.
_g9.
_tBe Like Mike?: Michael Jordan and the Pedagogy of Desire /
_rMichael Eric Dyson.
_g10.
_tJust Do It: What Michael Jordan Has to Teach Us /
_rMichael Hoechsmann.
588 _aMachine converted from AACR2 source record.
600 1 0 _aJordan, Michael,
_d1963-
_xInfluence.
650 0 _aSports
_xAnthropological aspects
_zUnited States
_9607255
650 0 _aMass media and sports
_xSocial aspects
_zUnited States
_9793613
700 1 _aAndrews, David L.,
_d1962-
_9390208
830 0 _aSUNY series on sport, culture, and social relations.
_9239012
907 _a.b1099595x
_b03-10-17
_c27-10-15
998 _a(2)b
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_b06-04-16
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