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008 050502s2005 enka b 001 0 eng d
010 _a 2004023158
011 _aBIB MATCHES WORLDCAT
020 _a1859737943
_qhc
_qalk. paper
020 _a9781859737941
_qhc
_qalk. paper
020 _a1859737994
_qpbk. (alk. paper)
020 _a9781859737996
_qpbk. (alk. paper)
035 _a(ATU)b10993034
035 _a(DLC) 2004023158
035 _a(OCoLC)56657233
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aGV706.34
_b.S617 2005
082 0 0 _a306.483
_222
245 0 0 _aSport and corporate nationalisms /
_cedited by Michael L. Silk, David L. Andrews and C.L. Cole.
264 1 _aOxford ;
_aNew York :
_bBerg,
_c2005.
300 _axi, 292 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aSport, commerce and culture
504 _aIncludes bibliographical references (pages 272-274) and index.
505 0 0 _g1.
_tCorporate nationalism(s) : the spatial dimensions of sporting capital /
_rMichael L. Silk, David L. Andrews and C. L. Cole --
_g2.
_tMaking it local? : National Basketball Association expansion and English basketball subcultures /
_rMark Falcous and Joseph Maguire --
_g3.
_tThe making of the global sports economy : ISL, Adidas and the rise of the corporate player in world sport /
_rAlan Tomlinson --
_g4.
_tSport, tribes and technology : the New Zealand all blacks Haka and the politics of identity /
_rSteven J. Jackson and Brendan Hokowhitu --
_g5.
_tMarketing generosity : the Avon Worldwide Fund for Women's Health and the reinvention of global corporate citizenship /
_rSamantha King --
_g6.
_tAll-American girls? : corporatizing national identity and cultural citizenship with/in the WUSA /
_rMichael D. Giardina and Jennifer L. Metz --
_g7.
_tImagining benevolence, masculinity and nation : tragedy, sport and the transnational marketplace /
_rMary G. McDonald --
_g8.
_tBeyond sport : imaging and re-imaging a transnational brand /
_rJon Amis --
_g9.
_tSEGA dreamcast : national football cultures and the new Europeanism /
_rPhilip Rosson --
_g10.
_t"Resisting" the global media oligopoly? : the Canada Inc. response /
_rJean Harvey and Alan Law --
_g11.
_tFrom Pac Bell Park to the Tokyo Dome : baseball and (inter)nationalism /
_rJeremy Howell --
_g12.
_tCultural contradictions/contradicting culture : transnational corporations and the penetration of the Chinese market /
_rTrevor Slack, Michael L. Silk and Fan Hong.
520 1 _a"Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aNationalism and sports
_9328456
650 0 _aCorporate sponsorship
_9326855
650 0 _aSports
_xMarketing
_9371853
650 0 _aSports
_xEconomic aspects
_9371852
700 1 _aSilk, Michael L.,
_eeditor.
_91053374
700 1 _aAndrews, David L.,
_d1962-
_eeditor.
_9390208
700 1 _aCole, C. L.,
_eeditor.
830 0 _aSport, commerce and culture.
_91053375
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/hol059/2004023158.html
907 _a.b10993034
_b10-06-19
_c27-10-15
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