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005 | 20221101194015.0 | ||
008 | 050502s2005 enka b 001 0 eng d | ||
010 | _a 2004023158 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a1859737943 _qhc _qalk. paper |
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020 |
_a9781859737941 _qhc _qalk. paper |
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020 |
_a1859737994 _qpbk. (alk. paper) |
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020 |
_a9781859737996 _qpbk. (alk. paper) |
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035 | _a(ATU)b10993034 | ||
035 | _a(DLC) 2004023158 | ||
035 | _a(OCoLC)56657233 | ||
040 |
_aDLC _beng _erda _dATU |
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042 | _apcc | ||
050 | 0 | 0 |
_aGV706.34 _b.S617 2005 |
082 | 0 | 0 |
_a306.483 _222 |
245 | 0 | 0 |
_aSport and corporate nationalisms / _cedited by Michael L. Silk, David L. Andrews and C.L. Cole. |
264 | 1 |
_aOxford ; _aNew York : _bBerg, _c2005. |
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300 |
_axi, 292 pages : _billustrations ; _c24 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 | _aSport, commerce and culture | |
504 | _aIncludes bibliographical references (pages 272-274) and index. | ||
505 | 0 | 0 |
_g1. _tCorporate nationalism(s) : the spatial dimensions of sporting capital / _rMichael L. Silk, David L. Andrews and C. L. Cole -- _g2. _tMaking it local? : National Basketball Association expansion and English basketball subcultures / _rMark Falcous and Joseph Maguire -- _g3. _tThe making of the global sports economy : ISL, Adidas and the rise of the corporate player in world sport / _rAlan Tomlinson -- _g4. _tSport, tribes and technology : the New Zealand all blacks Haka and the politics of identity / _rSteven J. Jackson and Brendan Hokowhitu -- _g5. _tMarketing generosity : the Avon Worldwide Fund for Women's Health and the reinvention of global corporate citizenship / _rSamantha King -- _g6. _tAll-American girls? : corporatizing national identity and cultural citizenship with/in the WUSA / _rMichael D. Giardina and Jennifer L. Metz -- _g7. _tImagining benevolence, masculinity and nation : tragedy, sport and the transnational marketplace / _rMary G. McDonald -- _g8. _tBeyond sport : imaging and re-imaging a transnational brand / _rJon Amis -- _g9. _tSEGA dreamcast : national football cultures and the new Europeanism / _rPhilip Rosson -- _g10. _t"Resisting" the global media oligopoly? : the Canada Inc. response / _rJean Harvey and Alan Law -- _g11. _tFrom Pac Bell Park to the Tokyo Dome : baseball and (inter)nationalism / _rJeremy Howell -- _g12. _tCultural contradictions/contradicting culture : transnational corporations and the penetration of the Chinese market / _rTrevor Slack, Michael L. Silk and Fan Hong. |
520 | 1 | _a"Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aNationalism and sports _9328456 |
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650 | 0 |
_aCorporate sponsorship _9326855 |
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650 | 0 |
_aSports _xMarketing _9371853 |
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650 | 0 |
_aSports _xEconomic aspects _9371852 |
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700 | 1 |
_aSilk, Michael L., _eeditor. _91053374 |
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700 | 1 |
_aAndrews, David L., _d1962- _eeditor. _9390208 |
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700 | 1 |
_aCole, C. L., _eeditor. |
|
830 | 0 |
_aSport, commerce and culture. _91053375 |
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856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol059/2004023158.html |
907 |
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