000 | 03172cam a22004214i 4500 | ||
---|---|---|---|
005 | 20211103195007.0 | ||
008 | 050418s2005 ncua b 001 0 eng d | ||
010 | _a 2005001968 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a078642043X _qsoftcover (alk. paper) |
||
020 |
_a9780786420438 _qsoftcover (alk. paper) |
||
035 | _a(ATU)b10989225 | ||
035 | _a(DLC) 2005001968 | ||
035 | _a(OCoLC)57515046 | ||
040 |
_aDLC _beng _erda _dATU |
||
042 | _apcc | ||
043 | _an-us--- | ||
050 | 0 | 0 |
_aHF5831 _b.S44 2005 |
082 | 0 | 0 |
_a659.1042 _222 |
100 | 1 |
_aSegrave, Kerry, _d1944- _eauthor. _9418815 |
|
245 | 1 | 0 |
_aEndorsements in advertising : _ba social history / _cKerry Segrave. |
264 | 1 |
_aJefferson, N.C. : _bMcFarland & Co., _c2005. |
|
300 |
_avii, 231 pages : _billustrations ; _c23 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references. | ||
505 | 0 | 0 |
_g1. _tTestimonials get off to a rocky start : the years to 1919 -- _g2. _tTestimonials arrive, 1920s -- _g3. _tThe ethics of testimonials, 1929 -- _g4. _tThe FTC looks askance : Hollywood loves lux soap, 1930s -- _g5. _tEndorsements hit a long slow period, 1940-1974 -- _g6. _tTestimonials boom in the modern era, 1975-2003 -- _g7. _tAthletes dominate the field, 1975-2003 -- _g8. _tLegal points, government agencies, medical men, and scams, 1975-2003 -- _g9. _tMistakes, pitfalls, and bad boys, 1975-2003 -- _g10. _tStatistics, money, and effectiveness, 1975-2003 -- _g11. _tConclusion -- _gApp. A. _tPrevalence of endorsement ads : selected years, selected publications, 1926-1998 -- _gApp. B. _tLux soap ads endorsed by Hollywood actors in variety, 1932-1949 -- _gApp. C. _tEndorsement contracts of the Dionne Quintuplets through early 1937 -- _gApp. D. _tHighest paid athletes from sports and endorsements, 1990, estimated -- _gApp. E. _tCelebrity endorsers by company, February 1996. |
520 | _a"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher. | ||
520 | 1 | _a"This history follows endorsement advertising's growth and changes, and examines the industry in terms of changing ethical and governmental views. It tracks popular attitudes toward product testimonials as well as the impact of this kind of advertising on business and society."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aAdvertising _xMoral and ethical aspects _zUnited States _xHistory _y20th century. |
|
650 | 0 |
_aAdvertising _zUnited States _xHistory _y20th century. |
|
907 |
_a.b10989225 _b20-03-18 _c27-10-15 |
||
998 |
_a(2)b _a(2)c _b20-03-18 _cm _da _feng _gncu _h0 |
||
945 |
_a659.1042 SEG _g1 _iA265840B _j0 _lcmain _o- _p$54.78 _q- _r- _s- _t0 _u10 _v1 _w0 _x1 _y.i12230285 _z29-10-15 |
||
942 | _cB | ||
999 |
_c1158018 _d1158018 |