000			03475cam a2200397 i 4500
005			20221101193342.0
008			050404s2005 nyua b 000 0beng d
010			_a 2004061566
011			_aBIB MATCHES WORLDCAT
020			_a0743265017 _qhbk.
020			_a9780743265010 _qhbk.
035			_a(DLC) 2004061566
035			_a(OCoLC)56880048
040			_aDLC _beng _erda _cDLC _dOrLoB-B _dWN _dATU
042			_apcc
050	0	0	_aTX649.C76 _bM37 2005
082	0	0	_a641.5973 _222
100	1		_aMarks, Susan, _eauthor. _91052653
245	1	0	_aFinding Betty Crocker : _bthe secret life of America's first lady of food / _cSusan Marks.
264		1	_aNew York : _bSimon & Schuster, _c[2005]
264		4	_c©2005
300			_a274 pages : _billustrations ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 247-272).
505	0		_aThe making of an American myth -- Betty goes Hollywood -- On Betty's watch -- Bake someone happy -- Just add water! -- Kitchens of the world -- Strangely familiar.
520	1		_a"In 1945, Fortune Magazine named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed." ""Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation." "The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking - and, in an unexpected twist, their personal lives." "Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women - and men - registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run." "At the height of Betty Crocker's popularity in the 1940's, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cookbook, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column."--BOOK JACKET.
588			_aMachine converted from AACR2 source record.
600	1	0	_aCrocker, Betty _vBiography.
650		0	_aCooking. _9341496
907			_a.b10974428 _b03-10-17 _c27-10-15
942			_cB
945			_a641.5973 MAR _g1 _iA264709B _j0 _lcmain _o- _p$30.09 _q- _r- _s- _t0 _u7 _v1 _w0 _x2 _y.i12196599 _z29-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gnyu _h0
999			_c1156926 _d1156926