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_aSport, culture and advertising : _bidentities, commodities and the politics of representation / _cedited by Steven J. Jackson and David L. Andrews. |
264 | 1 |
_aNew York : _bRoutledge, _c2005. |
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300 |
_axi, 274 pages ; _c24 cm |
||
336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_tIntroduction : the contemporary landscape of sport advertising / _rSteven J. Jackson, David L. Andrews and Jay Scherer -- _g1. _tModel behavior? : sporting feminism and consumer culture / _rMary G. McDonald -- _g2. _t"Knowing" the hero : the female athlete and myth at work in Nike advertising / _rDebra A. Capon and Michelle T. Helstein -- _g3. _tWomen's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / _rMichael D. Giardina and Jennifer L. Metz -- _g4. _tEnlightened racism and celebrity feminism in contemporary sports advertising discourse / _rJim McKay -- _g5. _tRace, representation, and the promotional culture of the NBA : the Canadian case / _rBrian Wilson -- _g6. _tSport, sexuality and representation in advertising : the political economy of the pink dollar / _rRobyn Jones and Roger LeBlanc -- _g7. _tFitting images : advertising, sport and disability / _rMargaret Duncan and Alan Aycock -- _g8. _tClose encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / _rNick Perry -- _g9. _tGlobal gaming : cultural Toyotism, transnational corporatism and sport / _rDavid L. Andrews and Michael Silk -- _g10. _t"I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / _rAndrew Grainger and Steven Jackson -- _g11. _tCursed or carefree? : menstrual product advertising and the sportswoman / _rAnnemarie Jutel -- _g12. _tGenerational marketing : fitness, health and lifestyle formations / _rJeremy W. Howell -- _g13. _tStaging identity through consumption : exploring the social uses of sporting goods / _rFabien Ohl. |
520 | 1 | _a"Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
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_aAdvertising _xSocial aspects _9313435 |
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700 | 1 |
_aJackson, Steven J., _d1958- _eeditor. _9390209 |
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700 | 1 |
_aAndrews, David L., _d1962- _eeditor. _9390208 |
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