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035 _a(ATU)b10967254
035 _a(DLC) 2004050753
035 _a(OCoLC)55286463
040 _aDLC
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050 0 0 _aGV706.5
_b.S697 2004
082 0 0 _a306.483
_222
245 0 0 _aSport, culture and advertising :
_bidentities, commodities and the politics of representation /
_cedited by Steven J. Jackson and David L. Andrews.
264 1 _aNew York :
_bRoutledge,
_c2005.
300 _axi, 274 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _tIntroduction : the contemporary landscape of sport advertising /
_rSteven J. Jackson, David L. Andrews and Jay Scherer --
_g1.
_tModel behavior? : sporting feminism and consumer culture /
_rMary G. McDonald --
_g2.
_t"Knowing" the hero : the female athlete and myth at work in Nike advertising /
_rDebra A. Capon and Michelle T. Helstein --
_g3.
_tWomen's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" /
_rMichael D. Giardina and Jennifer L. Metz --
_g4.
_tEnlightened racism and celebrity feminism in contemporary sports advertising discourse /
_rJim McKay --
_g5.
_tRace, representation, and the promotional culture of the NBA : the Canadian case /
_rBrian Wilson --
_g6.
_tSport, sexuality and representation in advertising : the political economy of the pink dollar /
_rRobyn Jones and Roger LeBlanc --
_g7.
_tFitting images : advertising, sport and disability /
_rMargaret Duncan and Alan Aycock --
_g8.
_tClose encounters of another kind : nationalism, media representations and advertising in New Zealand rugby /
_rNick Perry --
_g9.
_tGlobal gaming : cultural Toyotism, transnational corporatism and sport /
_rDavid L. Andrews and Michael Silk --
_g10.
_t"I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising /
_rAndrew Grainger and Steven Jackson --
_g11.
_tCursed or carefree? : menstrual product advertising and the sportswoman /
_rAnnemarie Jutel --
_g12.
_tGenerational marketing : fitness, health and lifestyle formations /
_rJeremy W. Howell --
_g13.
_tStaging identity through consumption : exploring the social uses of sporting goods /
_rFabien Ohl.
520 1 _a"Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aSports
_xSocial aspects
_9629860
650 0 _aAdvertising
_xSocial aspects
_9313435
700 1 _aJackson, Steven J.,
_d1958-
_eeditor.
_9390209
700 1 _aAndrews, David L.,
_d1962-
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