000 02799cam a22004214i 4500
005 20221101192529.0
008 041025s2004 ilua 001 0 eng d
010 _a 2004006707
011 _aBIB MATCHES WORLDCAT
020 _a0793183030
020 _a9780793183036
035 _a(ATU)b10950424
035 _a(DLC) 2004006707
035 _a(OCoLC)54817462
040 _aDLC
_beng
_erda
_cDLC
_dDLC
_dOrLoB-B
_dATU
042 _apcc
050 0 0 _aHD69.B7
_bC53 2004
082 0 0 _a658.827
_222
100 1 _aClark, Kevin A.,
_eauthor.
_91051691
245 1 0 _aBrandscendence :
_bthree essential elements of enduring brands /
_cKevin A. Clark.
264 1 _aChicago, IL :
_bDearborn Trade Pub.,
_c[2004]
264 4 _c©2004
300 _axviii, 247 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
505 0 0 _g1.
_tThree key elements for the journey to Brandscendence --
_g2.
_tStage of Brandscendence --
_g3.
_tI can feel it : relevance and enduring brand values --
_g4.
_tForever young : leveraging context --
_g5.
_tWe trust each other : mutual benefit over time --
_g6.
_tIn crisis, culture is destiny --
_g7.
_tSensing relevance : the power of perception --
_g8.
_tStating relevance : what's in a name? --
_g9.
_tCreating context and integrating experience --
_g10.
_tBrand holons --
_g11.
_tTake me away : travel and transportation --
_g12.
_tFine wine to fast foods --
_g13.
_tEntertainment and endurance --
_g14.
_tBecoming the category --
_g15.
_tBusiness-to-business brands --
_g16.
_tBrandnext --
_g17.
_tBrandscendence in the noncommercial world --
_g18.
_tBrand you --
_gApp. A.
_tThe IBM think strategy : melding business strategy and branding --
_gApp. B.
_tSeeing relevance : listening and leading in user-centered design --
_gApp. C.
_tPutting the brand and branding in context : customer equity marketing metrics --
_gApp. D.
_tThe communications model for memes.
520 1 _a"In Brandscendence: Three Essential Elements of Enduring Brands, Clark outlines his formula for branding success and illustrates how it is applied by the world's most prominent brands. You will learn the three elements of Brandscendence, which Clark says are essential for brand endurance: relevance; context; and mutual benefit."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aBrand name products
_9314783
650 0 _aBrand name products
_xManagement
_9371221
650 0 _aBrand name products
_xValuation
_xManagement.
907 _a.b10950424
_b20-03-18
_c27-10-15
942 _cB
945 _a658.827 CLA
_g1
_iA263853B
_j0
_lcmain
_o-
_p$30.46
_q-
_r-
_s-
_t0
_u13
_v1
_w0
_x1
_y.i12169808
_z29-10-15
998 _a(2)b
_a(2)c
_b20-03-18
_cm
_da
_feng
_gilu
_h0
999 _c1155148
_d1155148