000 | 02799cam a22004214i 4500 | ||
---|---|---|---|
005 | 20221101192529.0 | ||
008 | 041025s2004 ilua 001 0 eng d | ||
010 | _a 2004006707 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a0793183030 | ||
020 | _a9780793183036 | ||
035 | _a(ATU)b10950424 | ||
035 | _a(DLC) 2004006707 | ||
035 | _a(OCoLC)54817462 | ||
040 |
_aDLC _beng _erda _cDLC _dDLC _dOrLoB-B _dATU |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD69.B7 _bC53 2004 |
082 | 0 | 0 |
_a658.827 _222 |
100 | 1 |
_aClark, Kevin A., _eauthor. _91051691 |
|
245 | 1 | 0 |
_aBrandscendence : _bthree essential elements of enduring brands / _cKevin A. Clark. |
264 | 1 |
_aChicago, IL : _bDearborn Trade Pub., _c[2004] |
|
264 | 4 | _c©2004 | |
300 |
_axviii, 247 pages : _billustrations ; _c24 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
500 | _aIncludes index. | ||
505 | 0 | 0 |
_g1. _tThree key elements for the journey to Brandscendence -- _g2. _tStage of Brandscendence -- _g3. _tI can feel it : relevance and enduring brand values -- _g4. _tForever young : leveraging context -- _g5. _tWe trust each other : mutual benefit over time -- _g6. _tIn crisis, culture is destiny -- _g7. _tSensing relevance : the power of perception -- _g8. _tStating relevance : what's in a name? -- _g9. _tCreating context and integrating experience -- _g10. _tBrand holons -- _g11. _tTake me away : travel and transportation -- _g12. _tFine wine to fast foods -- _g13. _tEntertainment and endurance -- _g14. _tBecoming the category -- _g15. _tBusiness-to-business brands -- _g16. _tBrandnext -- _g17. _tBrandscendence in the noncommercial world -- _g18. _tBrand you -- _gApp. A. _tThe IBM think strategy : melding business strategy and branding -- _gApp. B. _tSeeing relevance : listening and leading in user-centered design -- _gApp. C. _tPutting the brand and branding in context : customer equity marketing metrics -- _gApp. D. _tThe communications model for memes. |
520 | 1 | _a"In Brandscendence: Three Essential Elements of Enduring Brands, Clark outlines his formula for branding success and illustrates how it is applied by the world's most prominent brands. You will learn the three elements of Brandscendence, which Clark says are essential for brand endurance: relevance; context; and mutual benefit."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aBrand name products _9314783 |
|
650 | 0 |
_aBrand name products _xManagement _9371221 |
|
650 | 0 |
_aBrand name products _xValuation _xManagement. |
|
907 |
_a.b10950424 _b20-03-18 _c27-10-15 |
||
942 | _cB | ||
945 |
_a658.827 CLA _g1 _iA263853B _j0 _lcmain _o- _p$30.46 _q- _r- _s- _t0 _u13 _v1 _w0 _x1 _y.i12169808 _z29-10-15 |
||
998 |
_a(2)b _a(2)c _b20-03-18 _cm _da _feng _gilu _h0 |
||
999 |
_c1155148 _d1155148 |