| 000 | 01368cam a2200385 i 4500 | ||
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| 005 | 20211105094123.0 | ||
| 008 | 000809s2000 ilua b 000 0 eng d | ||
| 010 | _a 00266880 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 | _a188722906X | ||
| 020 | _a9781887229067 | ||
| 035 | _a(ATU)b10940819 | ||
| 035 | _a(DLC) 00266880 | ||
| 035 | _a(OCoLC)44627277 | ||
| 040 |
_aDLC _beng _erda _dATU |
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| 050 | 0 | 0 |
_aHF5837 _b.A93 2000 |
| 082 | 0 | 0 |
_a659.113 _221 |
| 100 | 1 |
_aAvery, Jim, _d1947- _eauthor. _9254895 |
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| 245 | 1 | 0 |
_aAdvertising campaign planning : _bdeveloping an advertising-based marketing plan / _cJim Avery. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aChicago : _bCopy Workshop, _c2000. |
|
| 300 |
_a264 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aAdvertising campaigns _xPlanning _9772601 |
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| 650 | 0 |
_aAdvertising media planning _9313454 |
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| 650 | 0 |
_aMarketing _xPlanning _9772449 |
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_a.b10940819 _b11-07-17 _c27-10-15 |
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_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gilu _h0 |
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_a659.113 AVE _g1 _iA264252B _j0 _lcmain _o- _p$39.97 _q- _r- _s- _t0 _u36 _v1 _w1 _x3 _y.i12186016 _z29-10-15 |
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