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008 041108s2004 enka b 001 0 eng d
010 _a 2004015322
011 _aBIB MATCHES WORLDCAT
020 _a0749442573
020 _a9780749442576
035 _a(ATU)b1093263x
035 _a(DLC) 2004015322
035 _a(OCoLC)55801022
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aHD69.B7
_bH346 2004
082 0 0 _a658.827
_222
100 1 _aHaig, Matt
_eauthor.
_91045320
245 1 0 _aBrand royalty :
_bhow the world's top 100 brands thrive and survive /
_cMatt Haig.
264 1 _aLondon ;
_aSterling, Va. :
_bKogan Page,
_c[2004]
264 4 _c©2004
300 _avi, 314 pages :
_billustrations (some colour) ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _g1.
_tInnovation brands --
_g2.
_tPioneer brands --
_g3.
_tDistraction brands --
_g4.
_tStreamlined brands --
_g5.
_tMuscle brands --
_g6.
_tDistinction brands --
_g7.
_tStatus brands --
_g8.
_tPeople brands --
_g9.
_tResponsibility brands --
_g10.
_tBroad brands --
_g11.
_tEmotion brands --
_g12.
_tDesign brands --
_g13.
_tConsistent brands --
_g14.
_tAdvertiser brands --
_g15.
_tDistribution brands --
_g16.
_tSpeed brands --
_g17.
_tEvolution brands.
520 1 _a"Matt Haig has now set himself the controversial task of identifying the world's top 100 brands. The result is the most comprehensive, entertaining and illuminating collection of brand success stories ever told. From Adidas to Zippo, Beckham to Wrigley, Coca-Cola to Volkswagen, we're guided through a gallery of the world's best-known names and given a rare insight into the secrets of their success and what makes each absolutely unique." "With comment from brand managers, psychologists, academics, and other experts, Brand Royalty is a great resource for brand managers, marketers and students around the world."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aBrand name products
_xManagement
_9371221
907 _a.b1093263x
_b20-03-18
_c27-10-15
942 _cB
945 _a658.827 HAI
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998 _a(2)b
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