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008 | 041108s2004 enka b 001 0 eng d | ||
010 | _a 2004015322 | ||
011 | _aBIB MATCHES WORLDCAT | ||
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_aDLC _beng _erda _dATU |
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050 | 0 | 0 |
_aHD69.B7 _bH346 2004 |
082 | 0 | 0 |
_a658.827 _222 |
100 | 1 |
_aHaig, Matt _eauthor. _91045320 |
|
245 | 1 | 0 |
_aBrand royalty : _bhow the world's top 100 brands thrive and survive / _cMatt Haig. |
264 | 1 |
_aLondon ; _aSterling, Va. : _bKogan Page, _c[2004] |
|
264 | 4 | _c©2004 | |
300 |
_avi, 314 pages : _billustrations (some colour) ; _c25 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_g1. _tInnovation brands -- _g2. _tPioneer brands -- _g3. _tDistraction brands -- _g4. _tStreamlined brands -- _g5. _tMuscle brands -- _g6. _tDistinction brands -- _g7. _tStatus brands -- _g8. _tPeople brands -- _g9. _tResponsibility brands -- _g10. _tBroad brands -- _g11. _tEmotion brands -- _g12. _tDesign brands -- _g13. _tConsistent brands -- _g14. _tAdvertiser brands -- _g15. _tDistribution brands -- _g16. _tSpeed brands -- _g17. _tEvolution brands. |
520 | 1 | _a"Matt Haig has now set himself the controversial task of identifying the world's top 100 brands. The result is the most comprehensive, entertaining and illuminating collection of brand success stories ever told. From Adidas to Zippo, Beckham to Wrigley, Coca-Cola to Volkswagen, we're guided through a gallery of the world's best-known names and given a rare insight into the secrets of their success and what makes each absolutely unique." "With comment from brand managers, psychologists, academics, and other experts, Brand Royalty is a great resource for brand managers, marketers and students around the world."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
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_aBrand name products _xManagement _9371221 |
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