| 000 | 02576cam a22004094i 4500 | ||
|---|---|---|---|
| 005 | 20221110000952.0 | ||
| 008 | 041028s2005 enk b 001 0 eng d | ||
| 010 | _a 2004054891 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 | _a1403917256 | ||
| 020 | _a9781403917256 | ||
| 035 | _a(OCoLC)55845957 | ||
| 040 |
_aDLC _beng _erda _cDLC _dMBB _dBAKER _dIXA _dNLGGC _dBTCTA _dYDXCP _dLVB _dIG# _dOKU _dOCLCQ _dYUS _dATU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.K346 2005 |
| 082 | 0 | 0 |
_a659.1042 _222 |
| 100 | 1 |
_aKelly-Holmes, Helen, _d1968- _9240288 |
|
| 245 | 1 | 0 |
_aAdvertising as multilingual communication / _cHelen Kelly-Holmes. |
| 264 | 1 |
_aHoundmills, Balsingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2005. |
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| 300 |
_axiv, 206 pages ; _c23 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 193-202) and index. | ||
| 505 | 0 | 0 |
_g1. _tDefining multilingualism in a market context -- _g2. _tForeign languages in advertising discourse -- _g3. _tThe special case of English -- _g4. _tMinority languages, accents and dialects in advertising -- _g5. _tMultilingual advertising in a pan-national media context -- _g6. _tCreating 'multilingual' texts : combating multilingualism. |
| 520 | _a"Advertising has traditionally communicated messages with strong local and national identities to consumers. Increasingly, though, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new "multilingual" features. The author explores the role of advertising language in this new globalized environment from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace."--Publisher description. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aAdvertising. _9313421 |
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| 650 | 0 |
_aMultilingualism _xEconomic aspects _9797659 |
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| 650 | 0 |
_aMulticulturalism _xEconomic aspects _9797664 |
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| 650 | 0 |
_aIntercultural communication. _9319450 |
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| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/bios/hol051/2004054891.html |
| 907 |
_a.b10932550 _b10-06-19 _c27-10-15 |
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| 942 | _cB | ||
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