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050 0 0 _aTX649.L34
_bT87 2004
082 0 4 _a641.5092
_222
100 1 _aTurner, Marcia Layton,
_eauthor.
_9245606
245 1 0 _aEmeril! :
_binside the amazing success of today's most popular chef /
_cMarcia Layton Turner.
264 1 _aHoboken, NJ :
_bWiley,
_c[2004]
264 4 _c©2004
300 _avii, 248 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _tTimeline --
_tEmeril's Awards and Other Recognitions --
_tIntroduction --
_g1.
_tSeizing Opportunities --
_g2.
_tNew Frontiers: Striking Out on His Own --
_g3.
_tBanking on His Popularity --
_g4.
_tEmeril's Tipping Point --
_g5.
_tHitching His Career To New Orleans'S Growth --
_g6.
_tExpanding the Business and Building A Brand --
_g7.
_tManaging the Emeril Empire --
_g8.
_tThe Art of Partnering --
_g9.
_tManaging His Image --
_g10.
_tMaximizing Merchandise --
_g11.
_tChanging the Image of Cooking --
_tEpilogue.
520 1 _a"As a boy growing up in the small town of Fall River, Massachusetts, Emeril Lagasse was introduced to the joys of cooking by his mother, Hilda. Upon graduation from high school, he could have attended the New England Conservatory of Music on full scholarship, but instead became executive chef of the legendary New Orleans restaurant Commander's Palace, and since that time there's been no stopping him." "Emeril Lagasse is a phenomenon - a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multimillion-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom - "bam," "kick it up a notch," and "pork fat rules" - and won the hearts (and stomachs) of millions of loyal fans." "Now, for the first time, Marcia Layton Turner takes you inside Emeril's incredible world. Filled with stories and details, Emeril! Inside the Amazing Success of Today's Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission - showing ordinary people how to have fun with food."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
600 1 0 _aLagasse, Emeril.
_91050914
650 0 _aCooks
_zUnited States
_vBiography
_9373671
650 0 _aTelevision personalities
_zUnited States
_vBiography
_9650293
907 _a.b10929678
_b06-09-21
_c27-10-15
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