000 | 02984cam a22004214i 4500 | ||
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005 | 20211129161934.0 | ||
008 | 041004s2004 ilua b 001 0 eng d | ||
010 | _a 2004003269 | ||
011 | _aBIB MATCHES WORLDCAT | ||
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020 | _a9780793186020 | ||
035 | _a(DLC) 2004003269 | ||
035 | _a(OCoLC)54415132 | ||
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.32 _b.D36 2004 |
082 | 0 | 0 |
_a658.8342 _222 |
100 | 1 |
_aDanziger, Pamela N., _eauthor. _9262386 |
|
245 | 1 | 0 |
_aWhy people buy things they don't need : _bunderstanding and predicting consumer behavior / _cPamela N. Danziger. |
246 | 3 |
_aWhy people buy things they don't need : _bUnderstanding and predicting consumer behaviour |
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264 | 1 |
_aChicago : _bDearborn Trade Pub., _c[2004] |
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264 | 4 | _c©2004 | |
300 |
_axi, 291 pages : _billustrations ; _c23 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 276-277) and index. | ||
505 | 0 | 0 |
_g1. _tWhy do people buy things they don't need? -- _g2. _tWhat we need : more than you ever imagined -- _g3. _tIf consumer spending is the engine of the economy, then discretionary spending is the "gas" -- _g4. _tThe 14 justifiers that give consumers permission to buy -- _g5. _tWhat things people buy that they don't need -- _g6. _tWhat people buy : personal luxuries -- _g7. _tWhat people buy : entertainment, recreation, and hobbies -- _g8. _tWhat people buy : home furnishings and home decor -- _g9. _tTrends that impact why people buy things they don't need -- _g10. _tPulling it all together : how to sell more. |
520 | 1 | _a"Within the past decade, the way consumers shop has undergone dramatic change; more options are now available, including the ease of shopping from home via the Internet. Beyond that, a dramatic shift has occurred - thanks in part to the drop in cost in buying essentials, discretionary purchases have taken the lead." "Today, emotional spending is an integral part of any purchases consumers make. Spending is now based on wants, not needs. Another critical change? Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy what they don't need is the key to successful marketing today. Once marketers learn how the "why" drives and directs consumer behavior, they can learn how to get people to buy more things they don't need."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aConsumer behavior. _9345411 |
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650 | 0 |
_aConsumers _xResearch _9316001 |
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650 | 0 |
_aMarketing research _9338698 |
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907 |
_a.b10926689 _b16-04-21 _c27-10-15 |
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