000 02984cam a22004214i 4500
005 20211129161934.0
008 041004s2004 ilua b 001 0 eng d
010 _a 2004003269
011 _aBIB MATCHES WORLDCAT
020 _a0793186021
020 _a9780793186020
035 _a(DLC) 2004003269
035 _a(OCoLC)54415132
040 _aDLC
_beng
_erda
_cDLC
_dDLC
_dOrLoB-B
_dATU
042 _apcc
050 0 0 _aHF5415.32
_b.D36 2004
082 0 0 _a658.8342
_222
100 1 _aDanziger, Pamela N.,
_eauthor.
_9262386
245 1 0 _aWhy people buy things they don't need :
_bunderstanding and predicting consumer behavior /
_cPamela N. Danziger.
246 3 _aWhy people buy things they don't need :
_bUnderstanding and predicting consumer behaviour
264 1 _aChicago :
_bDearborn Trade Pub.,
_c[2004]
264 4 _c©2004
300 _axi, 291 pages :
_billustrations ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 276-277) and index.
505 0 0 _g1.
_tWhy do people buy things they don't need? --
_g2.
_tWhat we need : more than you ever imagined --
_g3.
_tIf consumer spending is the engine of the economy, then discretionary spending is the "gas" --
_g4.
_tThe 14 justifiers that give consumers permission to buy --
_g5.
_tWhat things people buy that they don't need --
_g6.
_tWhat people buy : personal luxuries --
_g7.
_tWhat people buy : entertainment, recreation, and hobbies --
_g8.
_tWhat people buy : home furnishings and home decor --
_g9.
_tTrends that impact why people buy things they don't need --
_g10.
_tPulling it all together : how to sell more.
520 1 _a"Within the past decade, the way consumers shop has undergone dramatic change; more options are now available, including the ease of shopping from home via the Internet. Beyond that, a dramatic shift has occurred - thanks in part to the drop in cost in buying essentials, discretionary purchases have taken the lead." "Today, emotional spending is an integral part of any purchases consumers make. Spending is now based on wants, not needs. Another critical change? Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy what they don't need is the key to successful marketing today. Once marketers learn how the "why" drives and directs consumer behavior, they can learn how to get people to buy more things they don't need."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aConsumer behavior.
_9345411
650 0 _aConsumers
_xResearch
_9316001
650 0 _aMarketing research
_9338698
907 _a.b10926689
_b16-04-21
_c27-10-15
942 _cB
945 _a658.8342 DAN
_g1
_iA261644B
_j0
_lcmain
_o-
_p$0.00
_q-
_r-
_s-
_t0
_u17
_v4
_w0
_x1
_y.i12108376
_z29-10-15
998 _a(2)b
_a(2)c
_b06-04-16
_cm
_da
_feng
_gilu
_h0
999 _c1153456
_d1153456