000			01446cam a22003018 4500
005			20211103194008.0
008			041018s2004 ilu e b 001 0 eng
011			_aBIB MATCHES WORLDCAT
015			_aGBA465635 _2bnb
020			_a0793188369 _c20.00
035			_a(ATU)b10926616
035			_a(OCoLC)55016669
040			_aBNB
082	0	4	_a658.8 _222
100	1		_aWinsor, John, _d1959- _9418339
245	1	0	_aBeyond the brand : _bwhy engaging the right customers is essential to winning in business / _cJohn Winsor.
263			_a200410
264		1	_aChicago, Ill. : _bDearborn, _c2004.
300			_a304 p. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tThe illusion of control -- _g2. _tThe adventure of branding -- _g3. _tPower to the people -- _g4. _tGetting beyond the brand -- _g5. _tStep one : focus on key voices -- _g6. _tStep two : get the story -- _g7. _tStep three : listen -- _g8. _tStep four : find inspiration -- _g9. _tStep five : hone your intuition -- _g10. _tStep six : find the center of gravity -- _g11. _tStep seven : tell the story -- _g12. _tCase study : Millennials Explored.
650		0	_aProduct management. _9322791
650		0	_aBrand loyalty _9328841
907			_a.b10926616 _b03-10-17 _c27-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gilu _h0
945			_a658.8 WIN _g1 _iA261628B _j0 _lcmain _o- _p$0.00 _q- _r- _s- _t0 _u9 _v0 _w0 _x1 _y.i12108339 _z29-10-15
942			_cB
999			_c1153451 _d1153451