| 000 | 02468cam a22003258a 4500 | ||
|---|---|---|---|
| 005 | 20221101191342.0 | ||
| 008 | 040510s2004 nyu 000 0 eng | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 015 | _aGBA4-Z0042 | ||
| 016 | 7 |
_a0324226675 _2Uk |
|
| 020 | _a0324226675 | ||
| 035 | _a(OCoLC)958705915 | ||
| 040 | _aBNB | ||
| 082 | 0 | 4 |
_a658.8342 _222 |
| 100 | 1 |
_aHellman, Karl. _91050326 |
|
| 245 | 1 | 4 |
_aThe customer learning curve : _bcreating profits from marketing chaos / _cKarl Hellman and Ardis Burst. |
| 263 | _a200404 | ||
| 264 | 1 |
_aNew York : _bTexere ; _aMaidstone : _bAmalgamated Book Services, _c2004. |
|
| 300 | _axii, 210 p. | ||
| 505 | 0 | 0 |
_tForeword / _rFrank V. Cespedes -- _gCh. 1. _tMarketing Chaos, and What to Do About It -- _gCh. 2. _tWho Needs What Your Company Sells? -- _gCh. 3. _tWho Is Aware of Your Offering and Its Benefits? -- _gCh. 4. _tWho Can Access Your Product or Service? -- _gCh. 5. _tAre Your Customers Motivated? -- _gCh. 6. _tWhat Influences Purchase? Pricing and Selling Your Product or Service -- _gCh. 7. _tWho Learns How to Use Your Product or Service? -- _gCh. 8. _tDo Your Customers Experience Value? -- _gCh. 9. _tAre You Creating Loyal Users? -- _gCh. 10. _tHow to Create Profits from Marketing Chaos. |
| 520 | 1 | _a"The Customer Learning Curve examines every aspect of selling a product or service from the customer's point of view. It enables you to take an integrated, customer-centered approach and help move the customer through the learning curve more effectively. You will also move through a learning curve that will improve your understanding of customers and how well you've reached them." "The Customer Learning Curve offers a perspective that you can put into practice immediately, and it provides new ideas and approaches that will help you build your business well into the future. The Customer Learning Curve will help you cope with too many choices, deal effectively with disruption, make midcourse corrections, assess the progress of a new product or service, and assist top management in making good choices."--BOOK JACKET. | |
| 650 | 0 |
_aConsumer behavior. _9345411 |
|
| 650 | 0 |
_aMarketing. _9320436 |
|
| 650 | 0 |
_aCustomer relations. _9316410 |
|
| 700 | 1 |
_aBurst, Ardis. _91050327 |
|
| 907 |
_a.b10916337 _b03-10-17 _c27-10-15 |
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