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005 | 20221101191341.0 | ||
008 | 040930s2004 ohua b 001 0 eng d | ||
010 | _a 2002112213 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a0030343364 | ||
020 | _a9780030343360 | ||
035 | _a(DLC) 2002112213 | ||
035 | _a(OCoLC)54081871 | ||
040 |
_aDLC _beng _erda _dATU |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.32 _b.S54 2004 |
082 | 1 | _a658.8342 | |
100 | 1 |
_aSheth, Jagdish N., _eauthor. _9225971 |
|
245 | 1 | 0 |
_aCustomer behavior : _ba managerial perspective / _cJagdish N. Sheth, Banwari Mittal. |
246 | 3 | _aCustomer behaviour | |
246 | 3 |
_aCustomer behaviour : _bA managerial perspective |
|
250 | _aSecond edition. | ||
264 | 1 |
_aMason, Ohio : _bThomson/South-Western, _c[2004] |
|
264 | 4 | _c©2004 | |
300 |
_axix, 487, 11, 14 pages : _billustrations ; _c26 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gPt. 1. _tCustomer Behavior: Power, Scope, and Context -- _gCh. 1. _tThe Customer: Key to Market Success -- _gCh. 2. _tDeterminants of Customer Behavior: Personal Factors and Market Environment -- _gCh. 3. _tTrends in Determinants of Customer Behavior -- _gPt. 2. _tFoundations of Customer Behavior -- _gCh. 4. _tThe Customer as a Perceiver and Learner -- _gCh. 5. _tCustomer Motivation: Needs, Emotions, and Psychographics -- _gCh. 6. _tCustomer Attitudes: Cognitive and Affective -- _gCh. 7. _tResearching Customer Behavior -- _gPt. 3. _tCustomer Decisions and Relationships -- _gCh. 8. _tIndividual Customer Decision Making -- _gCh. 9. _tInstitution Customer Decision Making: Household, Business, and Government -- _gCh. 10. _tRelationship-Based Buying -- _gPt. 4. _tBuilding Loyalty and Customer Value -- _gCh. 11. _tCustomer Loyalty to Products, Brands, and Stores -- _gCh. 12. _tOnline Customer Behavior -- _gCh. 13. _tCreating Market Values for the Customer. |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aConsumer behavior. _9345411 |
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_aConsumers' preferences _9316002 |
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650 | 0 |
_aConsumer satisfaction _9315998 |
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650 | 0 |
_aMarketing. _9320436 |
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700 | 1 |
_aMittal, Banwari, _eauthor. _91038955 |
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