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005 20221101191341.0
008 040930s2004 ohua b 001 0 eng d
010 _a 2002112213
011 _aBIB MATCHES WORLDCAT
020 _a0030343364
020 _a9780030343360
035 _a(DLC) 2002112213
035 _a(OCoLC)54081871
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aHF5415.32
_b.S54 2004
082 1 _a658.8342
100 1 _aSheth, Jagdish N.,
_eauthor.
_9225971
245 1 0 _aCustomer behavior :
_ba managerial perspective /
_cJagdish N. Sheth, Banwari Mittal.
246 3 _aCustomer behaviour
246 3 _aCustomer behaviour :
_bA managerial perspective
250 _aSecond edition.
264 1 _aMason, Ohio :
_bThomson/South-Western,
_c[2004]
264 4 _c©2004
300 _axix, 487, 11, 14 pages :
_billustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _gPt. 1.
_tCustomer Behavior: Power, Scope, and Context --
_gCh. 1.
_tThe Customer: Key to Market Success --
_gCh. 2.
_tDeterminants of Customer Behavior: Personal Factors and Market Environment --
_gCh. 3.
_tTrends in Determinants of Customer Behavior --
_gPt. 2.
_tFoundations of Customer Behavior --
_gCh. 4.
_tThe Customer as a Perceiver and Learner --
_gCh. 5.
_tCustomer Motivation: Needs, Emotions, and Psychographics --
_gCh. 6.
_tCustomer Attitudes: Cognitive and Affective --
_gCh. 7.
_tResearching Customer Behavior --
_gPt. 3.
_tCustomer Decisions and Relationships --
_gCh. 8.
_tIndividual Customer Decision Making --
_gCh. 9.
_tInstitution Customer Decision Making: Household, Business, and Government --
_gCh. 10.
_tRelationship-Based Buying --
_gPt. 4.
_tBuilding Loyalty and Customer Value --
_gCh. 11.
_tCustomer Loyalty to Products, Brands, and Stores --
_gCh. 12.
_tOnline Customer Behavior --
_gCh. 13.
_tCreating Market Values for the Customer.
588 _aMachine converted from AACR2 source record.
650 0 _aConsumer behavior.
_9345411
650 0 _aConsumers' preferences
_9316002
650 0 _aConsumer satisfaction
_9315998
650 0 _aMarketing.
_9320436
700 1 _aMittal, Banwari,
_eauthor.
_91038955
907 _a.b10916313
_b03-10-17
_c27-10-15
942 _cB
945 _a658.8342 SHE
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