000			02044cam a2200433 i 4500
005			20221101191314.0
008			990628s1998 enka b 001 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a0761961496 _qpbk.
020			_a9780761961499 _qpbk.
020			_a0761961488 _qcased
020			_a9780761961482 _qcased
035			_a(ATU)b10914857
035			_a(OCoLC)40839004
040			_aBNB _beng _erda _dATU
082	0		_a659.1042
100	1		_aGoldman, Robert, _d1949- _eauthor. _9238352
245	1	0	_aNike culture : _bthe sign of the swoosh / _cRobert Goldman and Stephen Papson.
264		1	_aLondon : _bSage, _c1998.
300			_avi,194 pages : _billustrations ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aCore cultural icons
504			_aIncludes bibliographical references and index.
505	0	0	_tPreface -- _tAcknowledgments -- _g1. _tSuddenly the Swoosh is Everywhere -- _g2. _tJust Metacommunicate It -- _g3. _tNike and the Construction of a Celebrity Democracy -- _g4. _tReflexivity and Irreverence -- _g5. _tAlienation, Hope and Transcendence: Determinism or Determination? -- _g6. _tTranscending Difference? Representing Women in Nike's World -- _g7. _tThere are Many Paths to Heaven -- _g8. _t"Just Do It," but not on My Planet -- _tIndex.
521			_a146723 : Rosser Johnson, Sharon Browne.
588			_aMachine converted from AACR2 source record.
650		0	_aAdvertising _xSocial aspects _9313435
650		0	_aAdvertising _xPsychological aspects _9371999
650		0	_aAdvertising campaigns _xSocial aspects _9633389
650		0	_aAdvertising campaigns _xPsychological aspects _9785218
700	1		_aPapson, Stephen, _eauthor. _91021478
830		0	_aCore cultural icons. _91050289
907			_a.b10914857 _b03-10-17 _c27-10-15
942			_cB
945			_a659.1042 GOL _g1 _iA176464B _j0 _lcmain _o- _p$154.39 _q- _r- _s- _t0 _u64 _v0 _w0 _x0 _y.i1016439x _z28-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _genk _h0
999			_c1152659 _d1152659