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005 | 20211105142430.0 | ||
008 | 040823s2004 nyua b 001 0 eng d | ||
010 | _a 2004045411 | ||
011 | _aBIB MATCHES WORLDCAT | ||
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035 | _a(DLC) 2004045411 | ||
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050 | 0 | 0 |
_aHF5415.33.U6 _bS355 2004 |
082 | 0 | 0 |
_a305.230973 _222 |
100 | 1 |
_aSchor, Juliet, _eauthor. _9236598 |
|
245 | 1 | 0 |
_aBorn to buy : _bthe commercialized child and the new consumer culture / _cJuliet B. Schor. |
246 | 3 | 0 | _aCommercialized child and the new consumer culture |
264 | 1 |
_aNew York : _bScribner, _c2004. |
|
300 |
_a275 pages : _billustrations ; _c24 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 247-258) and index. | ||
505 | 0 | 0 |
_g1. _tIntroduction -- _g2. _tThe changing world of children's consumption -- _g3. _tFrom Tony the tiger to Slime time live : the content of commercial messages -- _g4. _tThe virus unleashed : ads infiltrate everyday life -- _g5. _tCaptive audiences : the commercialization of public schools -- _g6. _tDissecting the child consumer : the new intrusive research -- _g7. _tHabit formation : selling kids on junk food, drugs, and violence -- _g8. _tHow consumer culture undermines children's well-being -- _g9. _tEmpowered or seduced? : the debate about advertising and marketing to kids -- _g10. _tDecommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys -- _gApp. _tCommercial alert's parents' bill of rights. |
520 | 1 | _a"Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children."" "Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aChild consumers _zUnited States _9371918 |
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650 | 0 |
_aYoung consumers _zUnited States _9604613 |
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650 | 0 |
_aAdvertising and children _zUnited States _9589205 |
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650 | 0 |
_aMaterialism _xSocial aspects _zUnited States _9792099 |
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650 | 0 |
_aChild development _zUnited States _9371306 |
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650 | 0 |
_aChildren _zUnited States _xSocial conditions _9758335 |
|
650 | 0 |
_aChild welfare _zUnited States _9371305 |
|
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