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035 _a(ATU)b10908845
035 _a(DLC) 2004045411
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050 0 0 _aHF5415.33.U6
_bS355 2004
082 0 0 _a305.230973
_222
100 1 _aSchor, Juliet,
_eauthor.
_9236598
245 1 0 _aBorn to buy :
_bthe commercialized child and the new consumer culture /
_cJuliet B. Schor.
246 3 0 _aCommercialized child and the new consumer culture
264 1 _aNew York :
_bScribner,
_c2004.
300 _a275 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 247-258) and index.
505 0 0 _g1.
_tIntroduction --
_g2.
_tThe changing world of children's consumption --
_g3.
_tFrom Tony the tiger to Slime time live : the content of commercial messages --
_g4.
_tThe virus unleashed : ads infiltrate everyday life --
_g5.
_tCaptive audiences : the commercialization of public schools --
_g6.
_tDissecting the child consumer : the new intrusive research --
_g7.
_tHabit formation : selling kids on junk food, drugs, and violence --
_g8.
_tHow consumer culture undermines children's well-being --
_g9.
_tEmpowered or seduced? : the debate about advertising and marketing to kids --
_g10.
_tDecommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys --
_gApp.
_tCommercial alert's parents' bill of rights.
520 1 _a"Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children."" "Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aChild consumers
_zUnited States
_9371918
650 0 _aYoung consumers
_zUnited States
_9604613
650 0 _aAdvertising and children
_zUnited States
_9589205
650 0 _aMaterialism
_xSocial aspects
_zUnited States
_9792099
650 0 _aChild development
_zUnited States
_9371306
650 0 _aChildren
_zUnited States
_xSocial conditions
_9758335
650 0 _aChild welfare
_zUnited States
_9371305
907 _a.b10908845
_b03-10-17
_c27-10-15
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