000			03931cam a22004214i 4500
005			20221101191122.0
008			031117s2003 ilua b 001 0 eng d
010			_a 2003011500
011			_aBIB MATCHES WORLDCAT
020			_a0793177553
020			_a9780793177554
035			_a(DLC) 2003011500
035			_a(OCoLC)52312208
040			_aDLC _beng _erda _dATU
042			_apcc
050	0	0	_aHF5415.32 _b.W65 2003
082	0	0	_a658.8348 _221
100	1		_aWolfe, David B., _eauthor. _91050102
245	1	0	_aAgeless marketing : _bstrategies for reaching the hearts & minds of the new customer majority / _cDavid B. Wolfe, with Robert E. Snyder.
246	0	3	_aAgeless marketing : _bStrategies for reaching the hearts and minds of the new customer majority
264		1	_aChicago, IL : _bDearborn Trade Publishing, _c[2003]
264		4	_c©2003
300			_axxi, 359 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_gPt. 1. _tAn Era of New Rules -- _g1. _tWhy Marketing Stopped Working: Doing Less with More -- _g2. _tStatistics Don't Buy -- _g3. _tSecond Half Customers Seen Through a New Consciousness -- _gPt. 2. _tThe Nature of Customers -- _g4. _tNature Versus Nurture: A Marketer's Perspective -- _g5. _tThe New S Word in Marketing -- _g6. _tThe Biological Roots of Customers' Needs and Behavior -- _g7. _tSeasons of a Customer's Life -- _tInterlude -- _gPt. 3. _tThe Psychology of Customer Behavior -- _g8. _tValue Portraits: A Matter of Values for the Fall and Winter Seasons of Life -- _g9. _tValue Portraits: A New Approach toward Appealing to Individuals in the Fall and Winter Seasons -- _gPt. 4. _tConnecting with Reality -- _g10. _tLife Satisfaction: The Missing Focus in Marketing -- _g11. _tFamily Connections and Complexities -- _g12. _tThe Three Lifestyle Stages of Adult Life -- _gPt. 5. _tPreparing Landing Sites for Marketing Messages -- _g13. _tSymbols: When a Rose Is Not a Rose -- _g14. _tBuilding Empathetic Bridges -- _g15. _tThe Truly Ageless Market.
520	1		_a"In Ageless Marketing, authors David B. Wolfe and Robert E. Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, "ageless marketing" becomes critical to financial performance Companies that master its subtleties have realized amazing profits. New Balance for example, saw an annual rate of 25 percent or more over the past five years with its ageless marketing themes, even when while the athletic shoe industry had shown no growth since 1997." "Ageless Marketing introduces a new research approach in profiling this lucrative market. Companies that want to tap into this important segment will get insights into the characteristic values and motivations that trigger the New Customer Majority's spending choices Wolfe and Snyder describe the challenges in marketing to this group, the stages and differences in their life experiences, and the ways to make meaningful marketing overtures." "Above all, readers will see how "empathetic connections" drive many buying decisions for this market, why traditional ploys simply will not work, and how to create marketing campaigns that yield continuing customer satisfaction and brand loyalty."--BOOK JACKET.
588			_aMachine converted from AACR2 source record.
650		0	_aOlder consumers _9313541
650		0	_aMarketing. _9320436
700	1		_aSnyder, Robert E., _eauthor. _91050103
907			_a.b10908535 _b03-10-17 _c27-10-15
942			_cB
945			_a658.8348 WOL _g1 _iA261120B _j0 _lcmain _o- _p$33.90 _q- _r- _s- _t0 _u2 _v3 _w0 _x1 _y.i12093877 _z29-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gilu _h0
999			_c1152197 _d1152197