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008 040628s2004 nyua b 001 0 eng d
010 _a 2003024771
011 _aBIB MATCHES WORLDCAT
020 _a041594418X
_qHC
_qalk. paper
020 _a9780415944182
_qHC
_qalk. paper
035 _a(ATU)b10896594
035 _a(DLC) 2003024771
035 _a(OCoLC)53477522
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aTX799
_b.R35 2004
082 0 0 _a641.338
_222
100 1 _aRedclift, M. R.,
_eauthor.
_9227394
245 1 0 _aChewing gum :
_bthe fortunes of taste /
_cMichael Redclift.
264 1 _aNew York :
_bRoutledge,
_c2004.
300 _a197 pages :
_billustrations ;
_c21 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction -- The "American invention" -- Chicle and social revolution in Yucatán -- A way of life -- Bubble gum cultures -- Mass consumption and popular taste -- What it left behind.
520 1 _a"Not long after the American Civil War, former Mexican president and Alamo victor General Santa Anna introduced chicle - a rare ingredient from the Mexican tropics - to an eccentric Staten Island inventor, Thomas Adams. Both were down on their luck, and little did they know that their chance meeting would lead to the creation of an icon of the modern age. Chicle-based chewing gum soon became a powerful symbol of American pop culture and attitude, and proved to be a massive commercial success in the new age of mass consumption. And given its functional uselessness, chewing gum is as good an indicator as any of the triumph of consumption for consumption's sake." "But there is another side to this story. For not only was gum a classic mass culture product, its extraction helped fuel a long indigenous revolution in the Yucatan jungle. And ironically, gum manufacturers, such as Chicago's famous Wrigley family, partially funded the Mayan Indians who collected the chicle as they fought for autonomy from the Mexican government." "Chewing Gum chronicles the transformation of gum into an emblem of American mass culture alongside a vivid history of peasant revolution led by charismatic Indians in the dense forests of Southern Mexico. This story is a cultural history of modern America and a cautionary tale about how the resources that fuel modern pleasure often come from scenes of violence, chaos, and oppression."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aChewing gum
_xHistory
_9657591
907 _a.b10896594
_b20-03-18
_c27-10-15
998 _a(2)b
_a(2)c
_b20-03-18
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