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008			040810s2004 xnaak b 001 0 eng d
011			_aDirect search result
011			_aMARC Score: 13650
011			_aBIB MATCHES WORLDCAT
020			_a0074711385 _qpbk.
020			_a9780074711385 _qpbk.
035			_a(ATU)b10891742
035			_a(OCoLC)156903036
040			_aNz _beng _erda _cNZNEP _dAU@ _dBTCTA _dATU
050		4	_aHF5415.2 _b.M34 2004
082	0	0	_a658.83 _221
100	1		_aLukas, Bryan A., _eauthor. _91045187
245	1	0	_aMarketing research / _cBryan A. Lukas [and others].
264		1	_aNorth Ryde, N.S.W. : _bMcGraw-Hill Australia, _c[2004]
264		4	_c©2004
300			_axxiv, 675 pages : _billustrations, forms ; _c26 cm + _e1 computer disc (12 cm)
336			_atext _btxt _2rdacontent
336			_acomputer dataset _bcod _2rdacontent _3Accompanying material
337			_aunmediated _bn _2rdamedia
337			_acomputer _bc _2rdamedia _3Accompanying material
338			_avolume _bnc _2rdacarrier
338			_acomputer disc _bcd _2rdacarrier _3Accompanying material
500			_aAccompanied by: 1 computer disc (CD-ROM)
504			_aIncludes bibliographical references and index.
520			_aComprehensively reviews, dissects and applies key concepts and theories to real-world situations emphasising marketing research in its larger managerial and strategic context and not just its principles and statistical methodologies. Author Lukas from University of Melbourne.
538			_aSystem requirements for accompanying CD-ROM: IBM PC or compatible; CD-ROM drive.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing research _vTextbooks _9716559
740	0		_aSPSS data CD-ROM for use with Marketing research.
907			_a.b10891742 _b29-07-21 _c27-10-15
942			_cB
945			_a658.83 MAR _g1 _iA496152B _j0 _lsmain _o- _p$0.00 _q- _r- _s- _t0 _u0 _v0 _w0 _x0 _y.i13267115 _z29-10-15
998			_ab _as _b06-04-16 _cm _da _feng _gxna _h0
999			_c1150908 _d1150908