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035 _a(DLC) 2003010028
035 _a(OCoLC)52165760
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042 _apcc
050 0 0 _aHF5821
_b.C76 2004
082 0 0 _a659.1042
_221
100 1 _aCronin, Anne M.,
_d1967-
_eauthor.
_9392838
245 1 0 _aAdvertising myths :
_bthe strange half-lives of images and commodities /
_cAnne M. Cronin.
264 1 _aLondon ;
_aNew York :
_bRoutledge,
_c2004.
300 _avi, 152 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aInternational library of sociology
504 _aIncludes bibliographical references (pages 137-147) and index.
505 0 0 _g1.
_tImages, commodities and compulsions: consumption controversies of the nineteenth century --
_g2.
_tAdvertising as site of contestation: criticisms, controversy and regulation --
_g3.
_tAdvertising agencies: commercial reproduction and the management of belief --
_g4.
_tAnimating images: advertisements, texts, commodities --
_g5.
_tAdvertising reconsidered.
520 _a"Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a "matrix of transformation" that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of "circuits of belief" that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programs of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption."--Publisher description.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising
_xSocial aspects
_9313435
650 0 _aConsumer behavior.
_9345411
650 0 _aConsumption (Economics)
_xSocial aspects
_9629994
830 0 _aInternational library of sociology.
_91031788
907 _a.b10886072
_b26-03-18
_c27-10-15
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